You wouldn't even know who Steve Jobs is if it weren't for marketing

You wouldn’t even know who Steve Jobs was if it wasn’t for marketing.

You wouldn’t know Simon Sinek, <insert important person you look up to for business advice here> if it wasn’t for marketing…

No one’s personal brand magically appears without them having done something to make sure they’re seen.

Half of the marketing we see… we don’t even think of as marketing.

Yet for them, I promise you it is deeply intentional.

And no, AI can’t do it for you. (That’s a whole other email.)

I always love how people idolize these people saying that Apple wouldn't have the cult following it does now if it wasn’t for Steve Jobs, and great branding.

Yes Apple’s branding is excellent…

But Steve Jobs wouldn’t have been known if it wasn’t for marketing.

That Author you love? Marketing.

The way you feel so passionate about owning a Samsung over an apple, MARKETING.

The political party you vote for (even if its because your parents vote for them also) Marketing

The reason we think we calcium is best absorbed from dairy… MARKETING.

Marketing has been happening since the dawn of time.

“Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and Arabia and lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome.” -

And some marketing was done so well it’s just become societal norms

Calling an Esky an Esky - marketing

Tom Fishburne is famously quoted for saying "The best marketing doesn't feel like marketing."

The reality is we either control the narrative or it will be controlled for us.

So who is controlling the narrative of your business brand and your personal brand?

If you’re in Sydney, Perth, Brisbane or Melbourne and you’ve been wanting to work with me, then email me back to find out more about my in person events I'll be running throughout August & September.

What:

A full day to work ON your business, guided by a marketing strategist with 15 years experience in marketing, 9 of those spent implementing and scaling businesses that had left that whole marketing piece til we really needed it.

Takeaways:

A strategic roadmap of where, who and how to market your unique business

1 x 60 minute follow up session with me 1:1

We will get you clear on:

Your market (ideal client),

Articulating your product

Your message and how to articulate it in a way which speaks to your audience

Where to market for your unique business

How to move people through your funnel

Your customer journey

An execution plan

My goal is to:

Stop you spinning the wheels, spending time and money on things that don't give you results and most importantly get you inspired to bring your business goals to life through targeted and smart marketing activities.

Who is it for:

Business owners who are feeling stuck with their marketing like nothing is producing results

Business owners who feel overwhelmed with all the mixed marketing messages and training they see online that aren’t 1:1 or unique for their business

Business owners who have a receptionist / in-house marketing help they'd like to level up

Business owners who want to have a documented Marketing Strategy to share with their teams

Business owners who want to outsource their marketing in this financial year, but want to do it in an informed way

Pre-sale is now open, so if you’re interested send me a message and I'll happily throw in an extra 60 minute 1:1 session (for the first five sign ups from this newsletter) with me after the event day just because I want to help people who want to work with me!

Bec

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