For You When You Truly Need It #5 – The Trick to Gaming the LinkedIn Algorithm

Growth on LinkedIn is a funny thing.

And there doesn't seem to be a clear path forward.

You've got your Matt Barker 's, your Brock Pierson 's, your Luke Matthews , your… me. I count, right?

Right?

But have a look at those 3 LinkedIn creators. All 3 of them have thousands of followers. But all 3 are largely different. Funny that, huh…

Let's get one thing clear from the get-go. All 3 are skilled at what they do.

Matt provides actionable, proven value; Brock showcases his community-building skills at a masterful level; and Luke throws absolutely everything at your screen, and makes it work.

So, this clear path to growth everyone talks about… well…

Is it a clear path?

If those 3 creators are so different, yet they're all killing it, what's the common denominator here?

Well, I recently worked it out.

Nah, I'm just f*ckin' with ya'. Here's the real stats.

Matt, Brock, and Luke? They probably make that and more in a day.

But me? Before that growth, 3 days ago, I had 888 followers.

I woke up today, at the time of writing, at 931 followers.

Which is insane for a creator at my current level.

Don't get me wrong, to most of you out there, this is just vanity metrics, right?

Well, the way I did it ended up giving me an inbound lead and a recommendation for my profile. Go look at it if you like.

But ok, let's stop blue-balling you now. I've shown that this little magic spell can work. Now it's time to pass it on to you.

(And you know what? You're going to be disappointed).

The Trick.

You've actually already been told this before. You've seen it on your feed. I'd put money on that.

But the usual LinkedIn gobbledygook always tells you what it is, never how to do it. The GooRoo mumbo-jumbo that says nothing while shouting everything. The “roll your eyes” kinda shit.

I'll just say it straight up. I'm a nice coach, y'see. Well, I think.

Anyway, here it is.

Comments.

Was I right? Are you disappointed? You should let me know in the comments, so I can heart react and poke and prod you.

But yeah. It's comments.

If you comment on a post, and they comment back?

The algorithm places your most recent post at the top of their feed, or near the top.

And that's it. That's the trick. See ya'!

…

Oh, you're still here? Oh yeah, I said I'd explain. Alright. Let's start by taking a look at some of my recent comments.

Or you can just click this link and scroll. Not like it's a secret.

But yeah, those are some recent comments of mine. Do you see a pattern?

Do you see the method?

Do you see my sheer genius at work?

Because I don't.

I'll tell you a little story.

I used to use Taplio. It's like a LinkedIn social assistant. Check it out, free trial, not sponsored, give me money.

But while it was great, it sort of... killed my creativity.

And it also killed my connections with others.

It was another window looking in from the outside. I wasn't in the house anymore.

When I stopped using it, and started doing everything manually again, that growth happened.

Because I was back in the house. I was connecting again. Not the LinkedIn connecting, but the human-to-human connecting.

This method works for me. But it might not work for you. So play to your strengths.

This just happens to be mine.

Making My “Trick”, Your Trick.

The territory that comes with being a copywriter, and a writer in general, is that I can use my words and empathy to convey what I actually want to say.

The words ignite a feeling.

Sprinkle in some copywriting techniques, and I've got a golden formula.

But when I write, there's no hidden ethos. I'm just me.

But in there, lies the trick.

Be unafraid to be yourself.

No, truly. Do NOT hold back on who you are.

I don't care if the platform favours robotic, regurgitated content, that's the meta.

And being anti-meta is what helps you stand out from the crowd.

Luckily, it's not that difficult. We're in a lucky time and place right now.

Just being you, being genuine, and not being afraid of doing that, is the key to good comments.

And if you need some technical advice, take this.

First part of the comment should be your thoughts on their posts.

Second part of the comment should be adding to the value of the post with your own insight.

Third, and last part of the comment, should end in a question. Humans like answering questions. Makes it easier to respond back.

And no, this isn't a hard-and-fast rule. Just a guide. You can go off track. Like I did here:

Yep, I called him out. While you can do that, generally not best to make a habit of it. Sorry Charles!

Anyway, I've rambled on long enough. Stay safe, stay happy, love yourself, and I'll see you tomorrow, my loves. Ciao!

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