You Were Sold COVID-19 Because You Can't Sell
I wrote this a year ago as our government was showing its true colors and motivations. It's like I had a crystal ball...or common sense.
Ask professional salespeople, sales managers, business owners, and entrepreneurs and they'll tell you unequivocally that there is a distinct difference between having a customer:
- say they'll buy it
- issue a PO for it
- take delivery of the item
- pay for the item.
And ask any business owner if there is a difference between:
—selling a lot, and
—making a profit
You can sell yourself right into bankruptcy.
You see this often with posers and fakers and "influencers" who tell you "My business did 7-figures last year!" but they are in debt.
So when I hear people say "There are more confirmed COVID-19 cases" all I can think of is the rookie salesperson saying "I talked to 1,000 prospects today and all 1,000 said they'll buy from me. I just need to send them the paperwork!"
Ahhh...yeah. Let me know how that works fer ya, Sparky.
Now, when that salesperson says
Out of those 1,000, only 100 sent in a signed PO before month-end."
Okay. Now we're dealing with patients who have symptoms serious enough to be admitted to the hospital.
Now the salesperson says
Out of those 100 who sent in the signed PO on time, only 20 actually took delivery."
Okay. Now we're dealing with those who need to go on ventilators.
Now the salesperson says,
Out of those 20, only 2 actually paid for the item and I only get paid on paid invoices."
Okay. Now we're dealing with deaths.
(I know this can be seen as an insensitive analogy, but we need some straight talk here and "the risk of insult is the price of clarity." ~Roy H. Williams.)
You see, figures can lie, and liars can figure.
Not all numbers are created the same.
So I'm brought in to look at the numbers and I notice something interesting. (This salesperson sells yachts.)
Out of the last 10,000 people who said they would buy, there were 1,000 who sent in a signed PO on time, and 990 of them had a net worth of over $5 million.
900 of them owned at least three homes.
Out of those 900...800 subscribed to the Wall Street Journal.
Out of those 800...700 drove a Mercedes.
Out of those 700...600 owned a Rolex.
Out of those 600...500 had season tickets to some sports team.
Out of those 500...400 owned another yacht.
Out of those 400...300 owned a jet.
Out of those 300...200 had a wine cellar with at least 500 bottles.
Out of those 200...100 had at least one cosmetic surgery in the last 12 months.
Out of those 100...10 bought.
Guess where I'd have that salesperson focus his/her efforts next month/quarter/year to hit their sales goal?
Not all numbers are created equally.
Dig in a little before you run around saying the sky is falling.
It'll save you some energy and you'll keep more friends.
Now go sell something...real.