Are You Wasting Your Time Livestreaming?
The Truth About Organic Reach, Audience Engagement, and ROI
Organic reach for livestreams isn’t what it used to be, and most social platforms notify only a fraction of your audience when you go live. Viewer behaviors have also evolved, with many now preferring video-on-demand over destination viewing. If your audience isn’t as large as it once was, you might wonder: Is livestreaming still worthwhile?
The answer is a resounding yes!
I recently joined Tim Lewis on his show, Oh No! Not Another Live Show!, to discuss the state of livestreaming and its ongoing relevance. Together, we explored why livestreaming continues to be a powerful tool for creators and businesses.
Livestreaming remains one of the fastest and most versatile ways to create content. A single livestream can be repurposed into numerous formats—short video clips for social media, podcast episodes, blog posts, newsletters, or even highlight reels. This efficiency makes it a cornerstone for creators and businesses aiming to maximize their content output while minimizing production time.
During our conversation, we highlighted how livestreaming allows you to connect with your audience in real-time, fostering trust and community. You can answer questions from potential customers, address challenges on the spot, and invite viewers into the conversation through live chat. Platforms like YouTube also enable direct monetization through features such as Super Chats, providing another avenue to grow your brand and revenue.
Even if you don’t have a large live audience, livestreaming delivers lasting value. By repurposing the content and maintaining an authentic, interactive presence, you can amplify your reach and create a library of material that continues to resonate with your audience long after the broadcast ends.
Want to learn more? Watch the full conversation with Tim Lewis on Oh No! Not Another Live Show! to get actionable insights and strategies to make your livestreams stand out.
You can catch the episode here .
Why Community Is Key to Thriving in a Disconnected World
As a guest on this week’s episode of the Stoned Fruit Roll.Up , I joined Rebecca Gunter ?? to explore the theme of community building and its transformative power in both personal and professional spaces. Our discussion delves into the challenges of creating authentic connections in an era of declining organic reach on social platforms and the growing necessity of moving beyond algorithms to more intentional spaces like email lists, Substack, and dedicated communities.
Rebecca asked me about my journey as an "accidental community builder." We reflected on the early days of livestreaming platforms like Blab, where organic connections and collaboration flourished. We also discussed the added value of promoting and celebrating other people’s work and successes, especially in today’s social media environment, where creators often reserve their feeds for their own content.
Our conversation also highlighted the practical benefits of intentional community spaces, both virtual and in-person. Whether it’s leveraging tools like Discord or Mighty Networks for niche interactions or blending digital and real-world meetups, we underscored the importance of creating spaces where people feel valued and connected. Rebecca and I agreed that building and participating in communities isn’t just a strategy—it’s a way to combat isolation while finding inspiration and collaboration to enrich both personal and professional journeys.
You can catch the full conversation on the Stoned Fruit Roll.Up .
Create Your Book in Weeks with AI
Dale L. Roberts and I explore the fascinating journey of Larry Roberts , author of Under the Red Hat , who leveraged AI tools, including ChatGPT, to create a personal branding book in record time.
Larry, a well-known figure in the podcasting world, has made a name for himself through his unique expertise in AI and personal branding. He joined us to share how he transformed a professional setback into a powerful tool for personal and professional growth.
Larry’s journey began when he found himself at a major speaking event without a relevant book to offer. “I was exposed,” he shared, recounting the moment when attendees asked about his book, and he had none to provide. Determined not to be caught off guard again, he returned home and made a plan: using ChatGPT to create a book that not only showcased his knowledge of branding but also underscored the potential of AI.
Continue reading on Substack .
Sell Direct: Keep 90-95 Percent of Your Revenue
Mark Leslie Lefebvre , a veteran in the world of self-publishing and the creator of Kobo Writing Life, joins Dale L. Roberts and me to discuss strategies authors can employ to sell more books. Mark currently serves as director of business development at Draft2Digital.
His book, Wide for the Win , encourages authors to consider diverse ways of reaching readers and generating income. As an advocate for independent publishing, Mark shares insights into what it means to sell ‘wide’—and why it’s crucial for authors looking to build sustainable careers.
The Origins of Wide for the Win
Wide for the Win began as a Facebook group founded by Aaron Wright, who wanted a space where indie authors could focus on platforms beyond Amazon. Mark, inspired by the group’s mission, took on the task of writing the book. He views ‘going wide’ as more than just distributing through multiple retailers. “It’s about opening up your mind to the possibilities,” he says, highlighting options like libraries, subscription services, and direct selling platforms such as Shopify and BookFunnel.
Continue reading on Substack .
BrandStack Podcast: New Episodes
I'm thinking of going livestreaming, and this is a great read. Thanks for sharing.