Are You Wasting Your Marketing Capital on Amateurs Lacking Substance?
From experience, I've come to realize that there are some awfully wasteful initiatives in marketing. Since launching my brand, I've been determined to address this epidemic by providing quality content and messaging that surrounds value. If you've seen any of my videos, I'm sure you're tired of hearing me discuss "provided value" - but I don't think I'm out of sync with efficiency. If you actually look into the substance I'm relaying, you can clearly see some of the missed opportunities by some - maybe even you!
Too often, my ideas tend to be stereotyped with similar failures. Frankly, it's annoying. Some of you believe that strategic shortcuts actually garner the same results as someone heavily invested in a purposeful strategy.. Unfortunately, you couldn't be further from the truth - and you're more than likely blinded by traffic, shares, and likes. Relevance is cool, but interested customers... umm... drive revenue.
Let me Intrigue You a Little More..
Over the years, amateur marketers and overseas teams have mastered data manipulation and attribution. Anyone and everyone can say they're a marketer. They can even make it sound good. That doesn't necessarily mean they're going to represent your brand the way you'd like, or be effective. You're basically going get what you pay for and some of you aren't paying very much. Unfortunately, a lot of you aren't understanding that you're paying someone for things that don't really facilitate growth - only simple mediocrity. And.... it's sooooo frustrating because I can actually help..
So, What's the Point Here?
This is why it's imperative (to me at least) that I shift your mindset back to quality, productivity, and value. I've even formulated several plans that end up being cheaper and more effective that your current investments. Either way, just stop promoting garbage, please.. If you're a business owner or entrepreneur, and you're currently invested in a few (outsourced) digital arms, I urge you to consider my synopsis..
The four most wasteful marketing investment encompass:
- Purchasing likes or followers. It's 2016, guys... c'mon.
- Cheap & random (although consistent) social media posting managers.
- Placing results (and money) in the hands of content strategists lacking purpose.
- Blindly throwing money at an advertising manager.
Feel free to read the entire article HERE. I'm currently offering new clients $100 off with no limitations. We provide original photography, brand messaging, growth strategies, media production, and consultation. #PreFocusWithUs
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8 年Anytime you can get great original photography that's got high relevance to brand messaging, and with a growth strategy that drives business, you have a clear path to success. Certainly can feel the frustration of the four points above. Sticking with high value content distributed to ideal audiences will certainly drive qualified traffic. Having a focused pathway to conversions once the interested visitors have 'landed' seems to be part of Jordan's PreFocusWithUs creative strategies.....there's a lot more value here.... afterall, it's very expensive when a marketing campaign burns through dollars over an extended period of time and the business is not profiting.