If you want People to Love your Book, here’s what you need to know

When I began writing my first book, I was told that editing will create the edge. I soon realized that no amount of editing could compensate for a lack of strategic direction in what I actually wanted to achieve by having a book.

It was only when I started writing with a clear understanding of my outcome and audience I was writing for, that my book returned me $5,000 in client work in the very first week of publishing.

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So, think of it this way: editing polishes the diamond, but if the diamond isn't cut correctly in the first place, no amount of polishing will make it sparkle. The initial cutting — your strategic focus on the outcome leads to impactful, inspired writing and so shapes the core of your book.

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Let me explain… imagine you're delivering a speech to a room full of people. If you spend all your time perfecting your language but fail to understand who your audience is and what they care about, your speech will likely fall flat.

On the other hand, if you know your audience well and speak directly to their interests and concerns, your message will resonate powerfully, even if it's not perfectly polished.

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Writing a book works the same way. Your readers want to feel seen and understood.

They want to know that your book addresses their specific needs and desires.

This connection starts with identifying your target audience and understanding their pain points, aspirations, and language.

And in a twofold way, by weaving these elements into your writing, and already at the beginning of your author journey, planning how you’ll reach those readers, you create a book that speaks directly to them.

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An Example: Transforming a Coaching Book

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Let's take an example of a business coach who wants her book to attract new clients. Initially, she writes her manuscript focusing solely on her expertise, ensuring every detail is perfect. She then spends months editing, polishing every sentence. Yet, when she releases her book, it doesn't get the traction she hoped for.

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She comes to me for advice, and I suggest a different approach. We start by identifying her ideal clients — women executives seeking to break through career plateaus. We dive into their challenges, goals, and the language they use. She rewrites her book with this new perspective, addressing their specific needs, sharing relatable stories, and offering tailored solutions.

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The result? Her book now feels like a conversation with her readers, a direct response to their struggles and dreams. It becomes a valuable tool in her coaching practice, drawing in clients who feel understood and eager to work with her.

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Writing with Purpose and Precision

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In essence, editing is the refinement process, but it's the strategic, audience-focused writing that lays the foundation for a truly impactful book. By shifting your mindset from perfecting through editing to connecting through strategic writing, you not only create a 'good book' but a powerful voice that resonates with your audience and amplifies your vision.

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Every woman has the potential to make a significant impact with her book. The key lies in understanding that the journey to a successful, influential book starts with writing that is purposefully crafted for those you aim to inspire and serve.

...and if you'd like my help to:

?? Tell your Story

?? Share your Vision

?? Impact & Inspire with your Book

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Book a Chat via my Profile