If You Want a Great Website, You Need These 5 Pages Now!

Your website is key to your business’ success

As our society becomes increasingly alive, your website is key to your business’ success. It is part of your brand identity and the first thing a customer will look at when seeking information about you. If your website is appealing and user friendly, it not only increases traffic but also conversions.

But what pages does your website need to ensure that it’s at the top of its game?

Is Your Website Missing These Pages?

Your website can have as many pages as necessary depending upon what your company is. However, there are 5 pages that are essential for any business website to be successful.?

Home Page

Keep in mind that your homepage is just the first step of their journey, not the final destination

First impressions stick with you forever, so you have to make your brand’s count! This is why your homepage is the most important page of your website as it is the first thing potential customers will see when they click on your site.

When a customer looks at your homepage, they should immediately get a sense of what your business is about. The theme of your homepage should clearly encapsulate your vibe, unique style and individuality. You must make sure that your homepage is user friendly and pleasing to the eyes too. If you have an ugly homepage or it’s difficult to use, customers will likely click away and avoid interacting with your website, and even brand, further.

It may be tempting to put every remotely relevant fact about your business on the homepage to show just how much value you can provide your customers, but this can have the reverse effect. If you have too much information on your homepage, it can look cluttered and unappealing. Keep in mind that your homepage is just the first step of their journey, not the final destination. You must entice your customers with your copy, design and visuals. This will pique their interest in your company and will encourage them to navigate further through your site.

About Page

People will be more likely to engage with a business once they know who they are and what they stand for

After the introduction comes the summary. Your homepage gives your customers a basic idea of what you stand for, but it does not tell them everything. This is why an ‘About Us’ page is essential. People will be more likely to engage with a business once they know who they are and what they stand for.

Potential customers, investors and employees might all rely on your About page to get more information about your company. When putting together this page, include a brief company history or ‘Our Story’ section, a mission statement, executive leadership biographies and a few impactful client testimonials to create a compelling and succinct argument for why customers should choose you.

Products or Services Page

Your products and services page should be set up in such a way that it drives casual visitors to become frequent shoppers

This is the main event. This is what customers come to your site for. If you sell products or offer services, you must have a page dedicated to this. Your products and services page should be set up in such a way that it drives casual visitors to become frequent shoppers. As part of this, you need to focus closely on providing the best possible user experience. Ultimately, customers should easily be able to find what they are looking for and make a purchase or connect with your brand.

You must also make sure to include product or service descriptions that focus on selling the benefits of your product or service, not simply its features. Make the buyer feel like their life will significantly improve upon owning the product you are selling or using your services. Tell a vivid story that engages them and get excited about buying from you or using your service.

Another key tip is to include product photography or photography illustrating your service. Visual aids are always a good idea as they will allow the buyer to visualise what the product or end results will look like. Have clear photographs that highlight multiple angles of the product or process, and allow users to zoom in and out. You can even include short videos to complete the package.

Blog Page

Blogging is always a great way to share your thoughts, values and relevant information with your customers. It is a great way to widen your reach across your target audience. By optimising your website with a blog page, you will have a new means of interacting with your customers that incorporates storytelling, product mentions, tips and solutions for problems they face and much more. This way, you create a dialogue between yourself and your clients, showing your authenticity and promoting your brand as an expert in the industry. A blog page also can play a key role in any SEO strategies you undertake.

Contact Us Page

More often than not, customers will have questions that they need answered. For this, they need to be able to reach you. This is why a contact page is essentially the lead-driver of a website. The contact page for your business should include a contact form, a calendar scheduler or an appointment booking app, and a phone number and/or an email address. Providing all these options will make it easier for a customer to get in touch with you to ask their questions or learn more about the products and services you offer.

How Blank Theory Can Help!

If you’re ready to create or upgrade your website, complete with these key pages and a satisfying customer experience, Blank Theory is here. Our website experts can design and develop your site to ensure that it provides a sleek customer journey, while authentically promoting your brand. Set your brand up for success in the digital age and contact Blank Theory today!