Setting a goal is not in itself enough to assure success. If you want to change the results, you need to change the system that is producing the results in the first place.?
In other words, if you want to eat healthier, you need to change the way you shop for groceries, cook your meals and eat out. If you want to be more productive at work, you need to change your priorities, set deadlines, and learn how to say no.
Let’s play this out using the example of increasing revenue growth.
- Define the inputs. Define the revenue growth opportunities available to you. Entering new geographies? New market segments? Launching new products? Expanding within existing customers? Entering new partnerships??
- Prioritize the leverage points. Leverage points are points in the system that have outsized impact relative to the rest. Eg expansion in existing accounts might have reduced barriers to entry at this time, vs entering into a new geography.??
- Experiment. There is no out-of-the-box textbook answer for your unique circumstance, and the best way to find what works for you is to experiment. E.g. try entering a new market segment and see what works and what breaks.?
- Focus on the? habits, not the results. Change takes time, and the results won’t be immediate. Focus instead on the habits and practices and keep grinding away. These improvements to your practices will compound over time to yield major results.??
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