Are You Utilizing Social Media For Your Research?

If your business isn’t already using social media marketing to increase your reach and engagement, you should be. Social media is an incredible tool when used properly, but just in case you weren’t sure how to use it before, we are going to give you a crash course in how to do marketing research on social media.

Most of the time, you can’t just expect to throw any kind of content up on Facebook, Instagram, Youtube, or Twitter and expect people to care. There are ways of creating and curating quality content that can yield better results and higher engagement. Here’s how you can get started:

Searching Hashtags:

Hashtags are one of the best ways to increase your business’s discoverability in your market. Start researching some of the most popularly used hashtags in your market to see which ones your customers are gravitating towards.

Research the Influencers in Your Market:

Taking a look at what other successful influencers are already doing in your market is super valuable for creating quality content and building engaging social media campaigns. Pick a handful of researchers in your market to see how they construct their profiles, the type of content they are posting, what relationships they are leveraging, and how they are engaging with their audience.

Researching Content Type:

Knowing what kind of content performs the best in your market is crucial. Is your business product driven or service driven? Does that product or service translate better through pictures, video, text, or a combination of all of them? Identifying these items will help you in delivering the appropriate content that is desired within your field of expertise.

See what kind of content your favorite influencers are using, and research what their engagement like their likes, comments, and shares are on their posts.

Poll Your Audience:

When you are doing any kind of social media research, it’s always smart to poll the people who know you and like you the best. Create polls and ask questions on Facebook, Twitter, Instagram, and the other platforms that you are on. Your customers and fans will appreciate being a part of your process, and that will help you create better content for them by knowing exactly what they want.

Quantify as Much as Possible:

It’s not a bad idea to use your gut when doing some research, but make sure that you quantify and track as much as you possibly can. At the end of the day, knowing what works and what doesn’t is in the numbers.

● What influencers in your market get the most likes, comments, and shares?

● What businesses get the best engagement on their pages and profiles?

● How often do they post?

● When do they post?

● What do they post?

Creating what you like is important because it fuels you to work for your business, bu doing the research to know what your audience craves and shares is even more critical. Use these social media marketing research tips to build a social media growth plan for your business.

There is no scientific formula for the best way to market your business on social media networks, which is why Social Connect can take a look at your current strategies to determine what works for you and what doesn’t. Learn more about the process of our Social Media Analysis by clicking here!

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