Are you utilizing all LinkedIn tools?

The ultimate LinkedIn strategy for both personal and company profiles is to test with content consistently and iterate accordingly in order to build authority in your industry.

The rest is just semantics - Check Content Strategy

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Founder's Journey

What do start-up journeys for most SaaS founders look like?

Not rosy at all is on the list.

Lessons learned from 12 Founders on the ' From Vendorship to Partnership ' Podcast.

In the Founder's journey - Season One;

• Be customer-obsessed ( Focusing on delivering customer success)
• Be people-focused ( The founder's first key hires are crucial to the success of the start-up)
• You can never do launch too early for your MVP. Put it out there for fast feedback
• Your start-up approach should be ' You have a problem and you are building a solution for it and not having a solution then looking for the problem it can solve '

As a SaaS founder, always play to your strengths and hire for your weaknesses.

Related Past Newsletters; MVP and Product Market Fit

Brand Strategy

Today branding expert Marty Neumeier answers one question for you.

What is a Brand Strategy?

Long-term plan to outmaneuver the competition through radical differentiation.

I will be covering more on the branding legend in this section; His 7 books, interviews, podcasts, articles, and more.

Content Strategy

Steps to building your LinkedIn Content Strategy that generates leads. - Social Media Examiner

Give your LinkedIn content strategy structure by outlining goals. What does your team want to accomplish with LinkedIn? Some common LinkedIn goals include:

• Introducing your business to more potential customers
• Sharing company resources to improve brand awareness
• Cultivating trust and credibility to win more customers
• Adding more leads to your sales pipeline
• Getting more people to sign up for trials or demos
• Building a community of loyal customer

Write SaaS Copy

Learn 20 repellent copywriting mistakes from Daniel Doan and how to fix them. -Article

Podcast Insights

• Product designers are critical when building a SaaS business.
• Founders should start a business where they have a mix of passion about the space and the pain they are experiencing without the solution they want to build.
• Every GTM is different, it depends on your business model.

Related Newsletter; Go-To-Market

Happy Tuesday

Learn & Grow

Okerosi Davis