Are You Using Video to Share Your Message so You Attract Your Ideal Audience and Increase Sales?

Codifying and mapping out your brand is key to using video successfully to share your brand message so your brand stands out, adds value, touches hearts or entertains to attract your ideal customers. Find out why here.

In fact, branding is NOT marketing or design but the bedrock strategy supporting and directing your whole business.

Publishing a video just for the sake of it will NOT bring success because it’s the brand strategy behind the video content coupled with the people delivering the message to the camera, which makes it successful.

Statistics show that on average, a person abandons a website, or blog post on a website, within 10 – 20 seconds of arrival, but the average video holds 37% of people’s attention right to its very end. Since the majority of videos are just under two minutes long, we can safely state that video is more effective at getting and keeping attention, than the written word alone.

There are two important takeaways for you in this article about sharing your brand message using video:

1. The first thing is that you don’t need to be a big-time corporation to publish a video that becomes popular. Today, if you have a smartphone, you can make a great marketing video to depict your brand message. A one-minute video highlighting the things that make your company unique could become your best customer acquisition tool yet. Discover more here.

2. The second is that successful videos by SME / SMB businesses or solopreneurs are always about delivering a brand message with strategic intent. Your video has got to give a value-add message or contribute towards enhancing your target customers lives. Discover how here.

Alternatively, it needs to incorporate story building and showcase your brand’s characteristics. Injecting personality into a company’s online presence is what makes your business stand out from your competitors so video is the perfect vehicle to become highly visible and exhibit your brand at its best with its vibrant personality.

Discover here the key factors or ingredients you need to make your brand's video a success regardless of whether you're working with a modest budget and just your smartphone or something with more professional input. Both need a strong brand strategy behind them to get successful results.

There are also three video case studies of businesses in very different sectors and with vastly different resources from which you can discover and apply some invaluable learnings to amplify your brand message and accelerate your brand growth:

1. B2B business - cloud-based invoice, payment and discounting management solutions (normally a fairly conservative sector this company made a relatively dry topic pretty entertaining and attributes $125M in their pipeline to their videos)
2. Solopreneur B2C consumer products micro business (this business doesn't even have its own website but extremely high views e.g. 7,858,920, for its videos which are really well-disguised, entertaining home-made adverts)
3. A nonprofit organisation making computer science education accessible to all children (used smart five-minute video clips that went viral)

Each of these vastly different business examples proves you can use video even on a modest budget to share your message (with strategic intent) so you attract your ideal customers and increase sales.

We’re all busy so building the bedrock brand strategy and story supporting and directing your whole business may not be your top skill set. If you'd like professional branding input and want access to a detailed overview of what's key in the brand strategy context then get in touch? Alternatively book one of our transformational workshops, brand building intensives or masterclasses.

The Persona Brand Building Blueprint? Mastermind empowers you to build your brand strategy, raise the visibility of your brand, reduce customer acquisition costs and position your brand as the №1 choice for your customers. 

Wishing you growing success 

Lorraine Carter

Empowering You To Transform 

Your Brand & Increase Your Sales

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Using Video To Broadcast Your Brand Message So You Attract Your Ideal Customers. Discover more here.