Are you using the right measurements for each marketing channel?

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Are you using the right measurements for each marketing channel???

I'll summarise?the main options, however, we have a?post called 'Do you measure what matters' ?which provides a lot more information.

• Websites -?I always recommend setting up website conversion tracking because there are other measurements that?can help,?but this provides?insight.
• Social media?– look?at?engagement rates and click-through rates rather than follower counts.
• Email?marketing?–?this?depends on how you're set-up,?but open rates and click rates are the things that matter.
• SEO?–?if you're trying to position higher?in search engines for certain keywords, you want to look at SERP ranking but also click-through rates and the quality of that traffic.
• Digital advertising – this is heavily dependent on setting up conversion tracking.

It's important, however to not look at any of these channels in isolation,?but?this?post?will give you some scenarios as an example.

Next week, we'll examine how to measure the?seemingly?immeasurable.

Resources

Do you measure what matters