Are you using audio ads to hook your audience?

AV123, an audiovisual show by Voice123, spoke with Kirsten Tannen, SVP at Direct Results, to explore what makes audio advertising a game-changer in today’s competitive media landscape!

Listen to the full episode here:

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How can audio ads hook your audience?

1. Audio retention

As Kirsten highlighted, "Audio is theater of the mind." Unlike video, which requires full focus, audio can subtly accompany the listener’s everyday life, giving you a chance to connect without asking for their undivided attention. This makes audio ads perfect for today’s on-the-go consumers. Just think of how podcasts and audiobooks have exploded in popularity!?

2. Authentic messaging

Successful audio messaging boils down to authenticity. “Keep it simple, keep it genuine,” Kirsten advises. The essence of audio storytelling is to stay true to your brand’s voice while delivering a message that resonates.?

A well-crafted audio ad has to capture attention quickly, so keep your calls to action straightforward and memorable.

3. Emotional sonic branding

Sonic branding goes beyond voice—it’s about building brand recognition through sounds. Kirsten explains that "familiarity with a jingle or sonic logo" triggers brand recognition instantly. Sonic branding can make your message memorable and evoke emotional connections in ways that copy can’t?

4. Interactive audio

Audio ads can be both personalized and interactive. With advances like keyword and contextual targeting, audio ads are reaching listeners when they're most relevant. As Kirsten pointed out, audio advertising today can be hyper-targeted, ensuring your message hits the right listeners at just the right moment.

5. Measuring success

Audio ads are measurable, thanks to tools like pixel tracking and A/B testing. “Audio advertising is a marathon, not a sprint, says Kirsten.” So, modern audio campaigns need to be tracked, optimized, and retargeted to create an accurate ROI representation. This means each dollar spent can be justified and refined based on real-time data.

Don’t Forget:?

Audio ads can bring unparalleled depth and authenticity to your projects. And when you need the right voice, explore what audio can do for your next AV project on Voice123!

Search talented voice actors today!

And don't forget to subscribe to AV123 on your favorite podcast platform for the latest insights in the AV industry!

Until next time, let your message resonate with the power of voice!

Chris

Marketing Lead at Voice123