Are You Too Frightened To Start A Franchise Business?

If you are frightened to start a franchise, it's okay. Why?

Because it's perfectly normal to have fear. After all, buying a franchise is big deal.

Fact is, most people are too risk-averse to start their own business, franchise or not. And that's not a bad thing…not at all. But, it is a fact. It is the reason most people don't do it.

But people who are fearful still buy franchises.

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Maybe You're Hoping For A Miracle

Maybe you’re hoping to find something that will convince you it’s alright to take the plunge…to take a risk. To buy a franchise. To be your own boss.

Wait. Can you imagine what it would be like to be the boss?

It IS A Big Deal

Starting a franchise business is a big deal. It’s not for the meek. There is financial risk involved. And don't let anyone tell you different.

That said, the benefits of owning a franchise business can be huge.

For one, you’ll have more freedom and more control…certainly more than you have when you're an employee.

Secondly, you'll be able to put all of your energy toward something you own. Instead of putting it toward someone else's dream.

Here are some more franchise buying benefits.

But you need to accept some risk.

Can you?

Will you?

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Only You Can Convince You

I can’t convince you to buy a franchise. It’s not my job.

If you’re not a risk-taker, you’re not a risk-taker.

I don’t have the power to change you into someone who is all of a sudden ready to take a risk…a pretty serious financial risk, especially if you’ve never been one to take risks.

When you stop to think about it, it’s kind of like willing a family member who’s had 5 DUI’s to stop drinking. You can’t! They need to be ready.

Just like I can’t (and won’t) convince you that buying a franchise doesn’t involve risk. Even after you've read business articles written by professors of entrepreneurship that include quotes like this one:

“With both name recognition and consistency, franchises have a much higher rate of success than non-franchise operations. Because they offer a lower failure rate but higher returns, I highly recommend franchise arrangements to many prospective entrepreneurs.”

Really, Professor?Osteryoung?

Now, I’m sure the professor is a nice guy, a smart guy, and he means well. But, franchises do not have a “much higher rate of success than non-franchise operations.” The professor didn’t do his homework.

As a matter of fact, all he needed to do was perform an internet search on “franchise success rates.” If he had, this franchise article?would have popped up.

People: Don’t drink the Kool-Aid!

Don’t believe everything you read. And try to ignore well-meaning friends and relatives who tell you franchising is safer than other types of businesses.

Conversely, don’t go down the “franchising is bad” rabbit hole, either.

Because it’s too easy to sucked in by publications that focus on franchise horror stories. But these stories do exist. And they're true.

That said, the way to avoid becoming a franchise horror story yourself is to do great research on the franchises you're interested in possibly buying.

But if you’re not the type of person who will take a risk, the kind of risk one needs to take to buy a franchise, no amount of risk-lowering franchise tips will erase the fact that you’re just not going to buy a franchise...no matter what.

Even if you’re convinced franchising is the best business model ever invented.