Are You Too Beige? Unlock Your Brave YES Edge? as a Founder and Start to Stand Out
?? Shawn Fink ??
Business Strategist & Leadership Consultant. Retreat & Workshop Facilitator for teams & organizations. Founder of the Brave YES Mindset Framework? for greater impact, ease and growth. Business Grows where Courage Flows.
Everyone is talking about being authentic these days.
In fact, AUTHENTIC was just declared Word-of-the-Year by Merriam-Webster Inc.
Turns out, everyone is searching for how to be Authentic these days.
As a business owner who has always been leading with authenticity, we are seeing this concept becoming more and more performative than truly authentic.
Being different is one thing.
Being authentically YOU is another.
But, what if you are beige? A bit too vanilla?
Well, that’s perfect, too, and that is why I work with my clients on finding their Brave YES Edge? — a clear way to stand apart from the crowd with the work you do and the messages you put out there rather than being performative or entertaining, which can lead to burnout and exhaustion.
My passion for helping creative visionaries and thought leader founders find their Brave YES Edge? is personal.
I am as beige as they come.
As I prepare to enter my 50s early next year, I am coming to terms with this is just who I am.
I’m quite serious. An over-achiever. A hard worker. And a big idea person.
Because of my beige, I’ve had to make sure I can stand apart from other business strategists (not hard to do when you're an unconventional strategist for mission-driven founders and teams).
Sure, the fact that I offer affordable, 1:1 coaching that combines mindset coaching, business strategy, fierce support, accountability and encouragement as well as customized attention is likely enough to set me apart in this age of VIP intensives and "high vibe" energy.
But, that’s none of that is my Brave YES Edge?.
My edge is what makes my business strategy different than others.
The Importance of Finding Your Brave Yes Edge?
I’m not just a business coach.
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And, you’re not just a … landscape architect, a book coach, a graphic designer, a painter, a writing coach, etc. etc. etc.
Your Brave YES Edge? is the key to drawing people to you and the work you do and how you can help them. It’s what sets you apart. It’s what helps you stand out as a leader and an authority.
Your Brave YES Edge? is how you stand out, NOT how you fit in.
One of my superpowers as a business coach is having a sixth sense around what will sell. I wish I could bottle this into a formula but not all things need to be sold as an ecourse or a template.
Mostly because the process to getting to this point is idea and visioning alchemy.
Your Brave YES Edge? is what sets you apart from the noisy crowd and it requires true thought and self-awareness.
And, it’s not necessarily your niche or the service you provide. Afterall, there’s hundreds of web designers or burnout specialists and coaches.
There’s only ONE YOU.
Your Brave YES Edge? is what you bring to the experience, what you create during the exchange that is unique and fresh.
It’s part positioning. It’s part branding. It’s part expertise. It’s what will get people to call you up and ask you to be on stage.
When you find your Brave YES Edge?, it’s vital to protect it. It’s your biggest asset.
How to Find Your Brave YES Edge?
Want to find your Brave YES Edge? but aren’t sure where to begin?
It’s common to feel like you have a lot of interesting spins to put on your work but one of them is going to drive sales and retention with the work you do.
To find your Brave YES Edge?, you’ll want to take time and have lots of conversations about your work, your experience and your passion.
By dedicating time each week to work on what sets your business apart, you’ll start to slow down and create that space to listen and reflect on what truly sets you apart from the competition.
Ask yourself thought-provoking questions. Seeking out new vantage points will help you to see your business with a new lens.
Once you create the time and start seeking out new perspectives, ask your clients and your former clients why they had to work with you.
Senior Executive across Finance, Media, Sport, Wellness Industries | Entrepreneurial Director with passion for Building Brands across diverse markets | Consultant to Brands and Teams wanting to make a difference.
1 年Great piece of sharing ?? Shawn Fink ?? ?? The clear way to stand apart from the crowd with the work you do and the messages you put out there rather than being performative or entertaining, which can lead to burnout and exhaustion.