Are you tired? I am (of LinkedIn's constantly changing UI).

Are you tired? I am (of LinkedIn's constantly changing UI).

I've been a fan of LinkedIn's transition into a content creation platform. I like it slightly more over Medium because I can talk to an audience who wants to get to know me professionally, but we don't have a preexisting social connection and they are already here looking into my background.

But Wow! I am tired.

I'm tired of the constant changing in the UI, the requirement that you connected to draft a post (I'm writing this post on a plane and have had to dismiss no fewer than 20 alerts telling me I've got a connectivity problem. #NoReally?), all of it.

The changes have been iterative (good!) but they seem to lack purpose and bigger picture intent. For ex, after posting for nearly two years, the last major UI changes buried how to start a new post, making it incredibly difficult to find (and I think I might argue is one of the contributing factors to fewer post from me).

Now it's back front and center, where I think it should be (at least configurable to be there), but I'm just kind of sick of the changes.

This is an important thing to think about when releasing a new product. Your customers have to come along for the journey (side note: It should be a journey that's on a continuum, not just random destination to random destination) and when you leave them behind, they are likely to either stop using your product or wander somewhere else where they might be able to find themselves easier.

Felix Tapia

Strategic Marketing Leader | Driving Growth & Brand Strategy | Building Impactful Brands

7 年

Just saw a post from my company that I liked over 4 weeks ago as top in my news feed. SMH :-(

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