Are you ticking the boxes with content?

It happens to the best of us, we get busy and know we have to post so we just put out content for the sake of putting out content, right??

Then it can start to show that what we are posting isn't our best work and that’s okay BUT I’m here to question that and to explore with you what we can do to make it better and take that post with intention.?

Now we’re diving into all things about staying consistent, ticking the boxes of content, and what you can do to create content with PASSION but not spend hours doing so.

It is time to stop just ticking the boxes.

Why you need to have quality content?

1. It drives results?

Before you start generating ideas and creating the content, you should always outline specific goals that you want to accomplish.

WHY are you making these choices?

WHAT is going to show you that you’re pushing the best content?

HOW are you going to know what’s working and what isn't??

WHAT logistics do you want to improve on?

Keep the results you want in mind and come up with Key Performance Indicators (KPI’s) that will help you see and evaluate the success of your content!

2. It is getting traffic to your website

Google Analytics is a BLESSING when it comes to tracking the traffic around each of your sites and pages. Use this to your advantage and see what posts do well and what ones aren't as successful, it will really help you evaluate what to keep pushing and what to change to improve your ratings.

But traffic is not the only important thing to check in on, you also have to keep an eye on the relevancy of your content to your target audience and if it is fulfilling their needs as consumers, I know it sounds a little dry but it’s super important if you want to see SUCCESS.?

3.? It tells those stories that work?

The sweet spot is what you should aim for! It is the content that perfectly overlaps between what your brand is all about (and of course the stories you tell) and what your target audience wants to absorb.?

Your sweet spot stories are those that:

• Your brand can tell well.
• Your customers want (or need) to hear.

If you stray outside this zone, your content may be too broad or too uninteresting. So once you find hat perfect rhythm, stick to it and move as your target audience does.

4.? It creates a good experience?

A picture says a thousand words and can really tell a story before the audience even reads what it’s about, so remember that!

Visuals are super important to hook in the audience and to get some emotion across that will make them read the caption below, make sure any video, infographic, picture, design, or even thumbnail you post is on brand and purposely targeted.

Here are some things to assess your content moving forward

• Don’t sit around judging yourself and your content, instead ask yourself “is this content adding value or is there an objective”
• Do I have relevant Call To Actions (CTA’s)?
• Am I measuring those CTA’s?
• Do you market the content you create? The long-form stuff?
• Are you engaging with others and using social media as an actual social media platform?
• Are you collaborating with others?
• Are you being vulnerable?
• Are you sharing stories?
• Are you being authentic??
• Does your content reflect your values?
• Is your content targeting your audience?
• Are you REPURPOSING? By focussing on ONE channel and using content from there?

Remember to always be curious about the content you create and ask yourself am I just ticking the content boxes? If you are struggling to push past posting for the sake of posting, check out our content strategy workshop if you want to create with more intention. You can watch it at any time! Get access here.?