Are You Thriving Post-COVID?
Leanne Cohens
Digital Agency Owner | Speaker | Google Specialist | Marketing Mentor | Executive Board Member at Southern Gold Coast Chamber of Commerce | Executive Board Member Gold Coast Basketball
How are you navigating the new normal Post COVID - are you growing your business?
If there is one thing that has become apparent this year, it is to survive in business post lock down you NEED to be online. There have been so many changes, Facebook and Instagram are now giving options to sell directly from your posts as well as setting up subscriptions for Facebook Groups. Google My Business has now created options for Instant messaging and ordering directly from your site. Each platform rapidly changing to match the environment. ??
So how are you making the most of this changing online space? Right now, the entire world is learning a new way to interact, communicate. Paradigms are shifting, digital technology is becoming the core of everything we do for business big and small. YET...
Authenticity, honesty, and personal voice underpin much of what’s successful online. You don’t need to be all things, you DO need to be the perfect solution to your ideal client.
Regardless of what you are doing whether online or offline the core of any element of marketing your business is building relationships.
Oddly enough we are also very sceptical of any one selling and only want to do business with people they trust. One of the best ways of rapidly creating trust with someone who doesn't really know you is through Social Proof.
In fact, 73% of potential customers are more likely to trust you when there are reviews from past customers on your social media sites or Google pages. Also, when people see reviews and recommendations on your social media platforms, 57% of those who view your profile will also check your website.
So having a system to build relationships and quickly instill trust is key to growing your business online. Some of the ways to build your social proof include:
?? Ask for Them One-on-One. This is the most effective way to get reviews: to appeal to someone that you have an actual relationship with and just ask.
?? Send Email Requests.
?? Offer Incentives For a Positive Review.
?? Promote The Reviews You Already Have. …
?? Place Call To Actions on Your Site.
You can read the full blog here
Also one of the FASTEST ways to start building relationships as well as showing your own authenticity, honesty, and personal voice is through video. Which is why I focus a lot of my Workshops around Video Content creation as well as YouTube. TOMORROW is our YouTube For Digital Success Workshop - a three hour training Friday 31st July from 9am til 12noon to show you how you set-up your YouTube Channel CORRECTLY, and have video content that is being found. There are still spots available, so I'd love it if you could join me and as always there are Bartercard trade & BforB member discounts. (Just message me)
If needed, remember I am here to help you." That is the ONLY reason I run my workshops and have now moved them to Virtual via ZOOM.
We have also created a page of Resources for businesses to download and use here: https://marketingleap.net/resources/
If you are wanting to learn more on growing your business... the final series of Workshops via Zoom are every month. They are designed to give business owners the skills they need to have Digital Success at a third of the cost of my normal in-person workshops:
- 31/07 YouTube For Digital Success Workshop
- 28/08 Blogging For Digital Success Workshop
- 25/09 Websites That Work Workshop
- 30/10 SEO (Search Engine Optimisation) Workshop
- 27/11 Email Marketing Workshop
Finally, if you are ready and need help ... lets talk about your current digital activity, marketing opportunities and strategy. Whether it is Done FOR You, or Do It Yourself through training and education ...
SIMPLY REACH OUT HERE - I am here to help you!
Remember the only distance between your dreams and reality is the ACTION you take.
As The Digital Success Catalyst – I help YOU Lose The Marketing Overwhelm... So when I’m not saving the world one digital strategy at a time, I can be found court side at one of my sons basketball games or cheering from the sidelines at my other sons soccer games. Yet, business and marketing are my passions. I have travelled, built a business in a foreign country, made money, lost money, worked for a global brand and in a myriad of industries. Need Marketing Help for your business online? Let's talk ..