If you think social media’s next big thing, the app TikTok, is just for kids—think again..

9 Statistics to Solidify TikTok as a Growing Powerhouse

If you think social media’s next big thing, the app TikTok, is just for kids—think again. This app is taking the world by storm, and here’s 9 statistics to show just how influential it, and your presence on it, can be. 

1. TikTok is currently the fastest growing social media platform in the world, with over 800 million daily active users world wide. That places it 9th in terms of most-used platforms, ahead of social giants like LinkedIn, Twitter, Pinterest, and Snapchat—and it’s only growing larger.
2. In 2019 alone, the app saw 1.5 billion downloads between the Google Play Store and the Apple App Store. In the first quarter of the year, the app hit 33 million downloads on just the App Store making it the most downloaded app available.
3. If you think this app doesn’t have staying power, you’d be dead wrong. In Q1 of 2019, TikTok was in the lead of most downloaded apps on the App Store, and that was it’s fifth consecutive quarter sitting at number one. By Q4 of that year, TikTok’s revenue had grown over 300% from the same period a year earlier. 
4. TikTok’s advertising power is huge, as it conquers the teens of the world with 41% of its users aged between 16-24. Everyone knows that GenZers are the trendsetting generation, and with TikTok dominating their usage, it’d be foolish not to capitalize on their attention. 
5. Not only does TikTok grab its users attention, but it maintains it. On average, users spend 52 minutes per day on the app, beat out only by Facebook at 58 minutes. The more time is spent with their eyes on the app, the higher the chance of seeing advertisements and brand generated content is—and you better believe that number will continue to grow as the app does.
6. 3/4 of all apps are downloaded, opened once, and then completely forgotten about. But with TikTok, and its extremely active user base, that’s far from the case. 90% of all users not only open the app daily, but 8 times per day on average. That’s a lot of chances to see your content!
7. And they aren’t just opening the app and closing it out without engaging with content, either. Over 1 billion videos are viewed on TikTok every single day. 
8. And with growing popularity worldwide, there’s a lot of opportunity to hit your target audience—no matter who that is. TikTok is currently available, and used regularly, in 155 different countries across the world. 
9. Most people who have heard of TikTok associate it with kids, because a lot of its users are GenZers. And while this is certainly no negative, they are the most influential generation at the moment and rapidly becoming one of the largest, it’s also starting to change trends with a growing number of adult users. In less than 18 months, adult users on TikTok have increased by 5.5 times. More and more people, of all ages across the world, are realizing just how powerful and influential of an app TikTok is.