You Think it’s a Mistake but it’s Actually Perfect

At the beginning of my entrepreneurial journey perfection was my goal.

I wanted to create perfect logos and websites. Upload perfect videos. Publish perfect blog posts. Send perfect emails.

But it was paralyzing.

And because of that, nothing was getting done.

Five years ago this month, when my finger was finally hovering over the “send” button for the very first issue of this newsletter, I was sweating.

What if I made some grammatical error? What if one of the links goes to the wrong page?

What if something is inaccurate and makes someone, somewhere, somehow irritated at me?

But it turns out I had it wrong all.

Since the 16th century, the Japanese have practiced an aesthetic concept that they call “Wabi-sabi”. It celebrates the slightly flawed, the not-quite symmetrical, the unrefined.

It can be seen in pottery with rough uneven edges or intentional chips, in architecture with off-center roofs, in the patchwork robes worn by Buddhist monks.

It embraces the idea is that imperfections are where the beauty lies.

That the true value resides in the flaws.

We should all remember Wabi-sabi when we go about our marketing work, design work, project work, our conversations with clients.

Because perfection isn’t the goal, it’s the enemy.

It’s the imperfections that make us relatable, interesting and authentic.

And they also help us get things done.

Philip VanDusen, is a creative entrepreneur and owner of Verhaal Brand Design a branding agency based in New Jersey, USA.?As a thought leader, Philip shares his expertise in marketing, design and entrepreneurship on YouTube to his 232k subscribers, in his Brand?Muse newsletter, on the Brand Design Masters podcast and in his Brand Design Masters Facebook community.