Are you Surviving the Ups and Downs of the Rollercoaster Ride of Entrepreneurship?

Are you Surviving the Ups and Downs of the Rollercoaster Ride of Entrepreneurship?

Last summer, my husband Avery and I celebrated our 20 years in business!

It's strange how that snuck up on us, and we didn’t even realize this important anniversary was upon us. I want to talk about my journey over these last twenty years.

Welcome to the rollercoaster of business. Complete with a serving of joy and pain…

Like a rollercoaster, I slowly move towards the sky. My heart is beating so fast and aggressively that I am sure it will expand outside me. With my eyes shining and a smile plastered on my face, this is such a high, a joy, a thrill, and yet I continue my steady path up and up until…I get to the top, and it is beautiful!


I have such clarity and certainty about myself. I’ve made all the right decisions and met so many amazing people. I am weightless.

Then, just as fast...there doesn’t feel like there is anything beneath me, someone has removed the track and I am free falling. My heart is lodged within my chest, and the pressure is overwhelming.

An accident happened, and my life stopped… I got a call from the paramedics that my husband and business partner was in an accident and was headed to the ER... …and business stopped.

My rollercoaster was stuck at the bottom for the next three years and couldn’t move. That was new…and so much worse than the ups and downs. For those three years, I yearned for movement. I needed my rollercoaster to start moving again.

Slowly…painfully realizing I had the power…out of necessity, I created my 3C’s of Clarity, Courage, and Confidence. I used my clarity of self to decide what was worth moving towards and what needed to be let go.

Terror overwhelms me… just as my self-doubt doubt is about to take over, I am slammed to my right and climbing up again. Short gasping breaths are coming in and out and I feel safe to open my eyes.

I can see the real me showing up and presenting herself to the world.

I expected the ups and downs of business but not how that would affect me. How it would test my confidence, and my beliefs in myself and others. I never expected to have a few clients who would curse me out for things that were out of my control, and that were never happy no matter what I did or provided for them because I cared too much and gave so much of myself. (I now know how to handle those clients in a way that is empowering.)

And then came…the betrayal…my writer I had befriended and trusted, bid on a project with another marketing company to a friend and potential client that I had introduced her to. She was outraged that I felt betrayed and wrote me off even when I wanted to understand her actions.

This rollercoaster of emotion was unexpected… and recovery was much harder than I imagined.

Discovery of My Important Truths

  1. Build a tribe of trusted advisors
  2. Be a voice and not an echo
  3. Become comfortable with the uncomfortable
  4. Risk what you can afford to lose
  5. Stay true to what you know

Key Business Evolution Timeline

  • 2004 Incorporated as Nubson Inc. and Operated as Nubson Design where we only offered graphic design and website creation services
  • 2006 Amy started working full-time in our business
  • 2007 Avery started working full-time in our business
  • 2014 Avery’s Auto Accident and we lost almost everything
  • 2017 Changed name to Nufire Marketing
  • 2019 Moved business from Fargo/Moorhead to the suburbs of Minneapolis
  • 2023 Changed name to Nufire Collective
  • 2024 Celebrated 20 years in business

No matter what you are experiencing right now, please realize it’s temporary. We have all experienced the ups and downs of business and because I know how lonely being an entrepreneur is I hope my story gives you comfort that you are not alone.

What I know to be true for business survival is “Find your Tribe/Advisors/Community.” These are the people who lift you up when you need it and celebrate you when you are feeling doubtful or successful.

Thank you for letting me tell you my story this month.

Wishing you clarity, courage and confidence this month.


? Contact me today to learn more!

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