Are You Stuck Using Out Dated Launch Strategies?

Are you stuck in the “old way” of launching? You know the drill…?

You have to spend real on marketing for your launch, which means the first 10-20 sales IN YOUR launch may not even cover your ad spend (depending on your offer price).

You’re probably looking at a couple of looong days if not weeks (at least) before you actually turn a profit.

Which feels like madness, right?

Newsflash: there IS another way.

What would it mean to you if you could discover the secrets to making bank before your cart even opens — by making your marketing pay for itself?

Intrigued? I knew you would be %FIRSTNAME%!

Picture it: you’ve just opened cart and ping —? the email announcing your very first sale. And, get this, it’s 100% cash-in-your-pocket of pure profit!

Now, I can see the active eye roll and skepticism dancing across your face.

Because this isn’t how launches go, right? The usual process is this:

You spend $$$ on marketing and the first 10 - 20 sales will barely cover your ad costs. You’re looking at another few long and stressful days (maybe even a whole week!) of consistent sales before you break even, much less possibly make a profit.

Spoiler Alert: it doesn’t actually have to be this hard.

One of my favorite things to do for my clients is…

Make their marketing actually pay for itself.

And there’s a reason this has become such a game-changer for my clients.

Time and again, I've seen the same thing play out and maybe you have experienced this yourself. Let me explain. When you’ve created a program that’s selling well, whether it’s a premium offer or a signature program, after a period of initial growth, you are going to hit a ceiling. It’s inevitable.

Primarily because you reach a point where to make more sales, you have to spend more on ads. But as you do so, it ends up costing you more to make each sale.

Sound familiar?

For most this just isn’t sustainable so you find yourself down the rabbit hole of trying to optimize every single point in your process. You’re thinking, “Maybe if my opt-in page worked better…”, “What if this button was red instead of yellow…”, “Could we tweak this email headline…?”

Once you get sucked into that icky downward thought spiral, you could spend literal months stuck here, spinning your wheels, tweaking every word of your sales page until that publish button wants to throw in the towel…and still not make much progress on your sales.

YIKES!

The problem here is you need to be able to spend more on ads - A LOT MORE. But you have to do it in a way that is profitable. Sounds like a big feat but stick with me here.?

When it comes to your launches you need to figure out a way to generate revenue during the pre-launch phase of your launch.? This is such an easy thing to do but so many don’t do it and are just leaving money on the table.

During your pre-launch phase, you are most likely driving traffic to a FREE conversion event. This could be a webinar, challenge, workshop, or education series. By adding an upsell to these events you are going to be able to generate revenue during your pre-launch that will help offset or totally cover the ad spend to get them to the conversion event. Essentially making those leads free.?

You could sell…

• The recordings from the event
• Offer a VIP upgrade to get special access to you
• Create a toolkit that pairs well with your free event?
• Or any combination of the above

To give you a real-world example of this.? One of my clients has a certification program and they have several launches a year to enroll students into a new cohort.?

We did a launch with a free 5-day challenge as their conversion event.? I helped this client to create an upsell once someone opted into the free challenge.? We decided to sell the recordings of the event because the replays are only available for a limited time. In addition to the recordings, we created some templates and worksheets to take the challenge one step further in solving the attendee's problems.? We packaged these items up and called it a toolkit. ? The toolkit was only $37 we sold 60 of them which we were ecstatic about as this was the first time they had ever done any type of low-ticket offer like this.? The revenue from these toolkit sales more than covered half of our ad spend costs for the entire launch.??

The goal of this upsell is not to turn a profit (although if you do that is fabulous). The goal is to generate revenue to cover the costs to acquire the leads which should allow you to spend more (if you wish) or offset/cover the costs of your ad spend.?

We generated about 200 new leads to her list making about half of those leads free for her and now she can continue to nurture them on the backend to sell the certification to in the future for those that did not join during this round.?

In addition to this, we funneled everyone to her Facebook Group thus increasing her Facebook Group size as well.? So stretching the lead a little further 1. New leads to her list.? 2. Revenue generated from the toolkit. 3. Increase Facebook Group Size.

This is so powerful.?

We were able to stretch the lead a little further.

Now, let's look at this another way. Let's say you have an offer that instead of sending people through a conversion event prior to selling you send them straight to the sales page.

In this instance, you want to see how can you increase the cart value for each prospect that comes through.

We do this in a couple of ways. The first way is to offer an order bump on the initial offer. This can be anything that pairs well with the primary offer. Ideally, you don't want the order bump to be more than a couple hundred dollars max. This works really well if it is under $100. An order bump is kind of like when you are in a grocery store at the checkout and see all of the candies and gum. These are great for impulse buys. You still want to make sure the order bump is valuable and makes sense with the offer. You want to make it an easy yes.

Some ideas for an order bump can be:

• Templates
• Tools (calculators, planners, workbooks, worksheets)
• 1:1 Sessions with you
• Group Sessions
• Access to something for a limited time
• Additional Trainings (workshops, masterclasses)

Another way to increase the cart value would be to offer a One Time Offer or OTO in your funnel. This is something that they see after they have checked out on the initial product. Again, you want this to be something that solves the next problem they would have after the first product solves the initial problem. Or something that pairs well with the initial offer.

This can be just about anything you want it to be and there really isn't a set price point. Again, you want this to be a simple yes and high value. I would however stay away from high-ticket here.

If you pair the order bump and the oto together in your funnel you will have increased your initial cart value dramatically. Now, the rule of thumb is don't just throw offers in here for the sake of throwing them in here. We are not about fluff or throwing the kitchen sink into every funnel. You want to make sure these offers make sense and are highly valuable for your prospects.

Subscribe for more marketing tips like this and if you are ready to launch your first or next signature offer book a call.

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