Are You Struggling to Write a Hypnotic Headline For Your Copy?

80% of the People Who see Your copy, Only Read the Headlines and Decide Whether to Continue Reading or Not.

Are You Struggling to Write a Hypnotic Headline?

Here are Dan Kennedy's 12 Fill-in-the-Blank Formulas to Write a Killer Headline:

1. They Didn't Think I Could __, But I Did

Humans have a natural tendency to root for the underdog. We love how an underdog overperformed and overcame the obstacles.

E.g

They Laughed When I Started Working Out - But Their Laughter Changed After Only 6 Months

2. Who Else Wants ___?

Love this type of headline. It makes you feel like everyone is doing something that you aren't.

E.g

Who Else Wants Extra Cash At The End Of The Week?

3. How ___ Made Me ___?

We all love stories. This type of headline works astonishingly if you write in a way that makes it feel like a huge difference has come after doing something.

E.g

How 2 School Kids Made Me 2x Better At Sales

4. Are You ____?

What better than a question arousing curiosity?

E.g

Are You Struggling To Generate Conversions Despite Spending Thousands of $$$ On Ads?

5. How I ____?

People love to read personal stories. Put any success story in the blank space, and you are good to go.

E.g

How I Retired My Parents At The Age of 24

6. How To ___?

Simple and straight headline. Put the biggest benefit in the blank.

E.g

How To Make $1000 a Week Without 3 Simple Steps?

7. If You're ___, You Can ____?

The amazing headline grabs your audience's attention by specifically calling them.

E.g

If You Are a Crypto Investor, You Can Earn Extra By Doing These 2 Simple Steps

8. Secrets of ___?

The word "Secret" is enough to grab any person's attention.

E.g

Secrets of CRISTIANO RONALDO - 5 Times World Footballer of the Year

9. Thousands Now ___, Even Though They ____

The plural version of the first formula.

E.g

Thousands Now Use This Marketing Strategy Even Though They Labeled It a Flop

10. Warning: ____

'Warning' is an attention-grabbing killer word. Use this in your headline to grab your audience by their throats.

E.g

Warning: These 5 Foods On Your Table Can Make You Fat

11. Give Me ___, And I'll ___

You are using a bold promise in your offer.

E.g

Give Me 3 Days a Week, And I'll Make You Fluent In Chinese In 2 Months

12. ___ Ways To ____

Use numbers to make it specific and see how this type of headline works like magic.

E.g

7 Ways to Scale Your Ecommerce Business

That's a wrap!