Are you a Strategizer? Find Out How to Turn Goals Into Wins
Imagine you’re on a road trip. Then someone declares, “We’re going to drive coast-to-coast in 48 hours!” That’s the Visionizer. Then another friend jumps into action: snacks packed, GPS fired up, playlists curated. That’s the Mobilizer.
But who’s checking the map? Who’s calculating gas stops, predicting traffic, or wondering if the car can handle the mountains?
That would be the Strategizer.
Strategizers don’t just plan the trip, they anticipate every detour, roadblock, and tire blowout along the way. They take the grand vision and turn it into actionable, step-by-step reality.
Turning Chaos Into Clarity
Strategizers have a knack for spotting patterns in the noise. Where others see chaos, they see opportunity. Think of them as the architects of your business—designing blueprints, laying foundations, and making sure the house doesn’t collapse when the storms come.
But here’s the thing about Strategizers: they don’t always get the spotlight. They’re often the behind-the-scenes heroes who are quietly making sure everything actually works.
While Visionizers are out dazzling investors with big-picture pitches, the Strategizer is backstage muttering, “Do we even have the budget for that?”
And you know what? That’s their magic.
Signs You Might Be a Strategizer
Strategizers have a unique set of characteristics:
If these resonate with you, there’s a good chance you’re a natural Strategizer or have the potential to become one.?
Why Every Unicorn Team Needs a Strategizer
Vision alone doesn’t create success. Execution without strategy creates burnout. A Strategizer bridges the gap, creating a clear path between inspiration and implementation.
But their value goes beyond logistics. A great Strategizer keeps the team focused, aligned, and motivated. They’re the ones asking the hard questions:
It’s not about being the naysayer, it’s about being the realist who ensures the dream actually becomes reality.
The Dark Side of Being a Strategizer
Being a Strategizer is no small feat. You’re often the go-to person for solving problems, managing details, and keeping everything (and everyone) on track. But this also means the weight of the plan and its success can rest heavily on your shoulders.?
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Remember, you don’t have to do it all; you need to lean on your team. Let the Visionizer dream big and the Mobilizer execute while you focus on keeping the strategy intact. Sharing the load isn’t just practical; it’s essential for staying effective.
Balance is your best friend. Set boundaries, prioritize tasks that truly matter, and embrace progress over perfection. It’s okay if not every detail is flawless as long as the bigger picture is moving forward. Take breaks, celebrate wins, and reconnect with the “why” behind your work when things feel overwhelming. Your role is vital, but so is your well-being.
To every Strategizer reading this: you are the anchor that keeps the ship steady in turbulent waters. You’re the glue that holds the team together, the planner who turns moonshot dreams into tangible milestones.
We need you. Your vision might not be as flashy, but it’s vital. So keep doing what you do best—building, planning, and proving that success is a team sport.
How to Unlock Your Inner Strategizer
If you’re not naturally a Strategizer, don’t panic. Here’s how to develop your strategic muscles:
The Power of Strategy in a Unicorn World
Without Strategizers, big ideas are just expensive hobbies.
Strategizers are the ones who transform “Wouldn’t it be cool if…” into “Here’s how we’ll crush it.” This role is about more than just making lists or creating plans—it’s about identifying the opportunities that truly matter.
The world doesn’t need more half-baked plans or trendy pivots. It needs vision backed by strategy, execution fueled by purpose, and teams guided by people like you.
When Strategizers step in, the dream gets a backbone, the chaos gets clarity, and the team? They finally get moving in the right direction.
And if you’re ready to unlock even more power as a Strategizer or want to learn how to spot one for your team, check out my YouTube video here: The Strategizer: Identifying the best opportunities possible
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The Brandcast is a weekly LinkedIn newsletter by master brand and go to market strategist, The Jen Kem, curated to help founders, experts, thought leaders, and entrepreneurs to build a wildly profitable personal brand from the inside out through the power of team identity, messaging, and experiences.?
Jen Kem is the founder of the Master Brand Institute and Penguin/Hay House author of Unicorn Team. With over 20 years of experience, she has driven billion-dollar results as a corporate strategy and marketing executive and built four companies, including one with a multi-million-dollar exit.
Through her Master Brand Method?, she has helped over 400,000 entrepreneurs and leaders grow their brands and generate $100+ million in new revenue. As the creator of Femmefluence, a platform empowering female founders, Jen is passionate about connecting ambitious women to the wealth, power, and leadership they need to succeed.
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