Are You Storyselling?
Winnie Hart
Linkedin Top Voice: Thought Leadership and Brand // I help brands and leaders Stand Out, Take Off and Stay on Course // Thought Leader, Best-Selling Author, Keynote Speaker, Board Director
STORYTELLING = STORYSELLING
Your brand, whether you know it or not, is made up of stories—your stories, your employees’ stories and the stories others tell about you.
Your story is more than what you tell people; it’s also what they believe about you based on their experience of interacting with your company. Your story is more than a catchy tagline. It’s rooted in your own experience and your company’s purpose (We keep coming back to that don’t we?). This is why authenticity is such an important part of your story— what you say must ring true with your audience or you lose credibility and trust.
HOW DO YOU TELL YOUR STORY?
One thing is certain—you can’t expect to stand out from the crowd by telling the same story as everyone else. If you want to transform your organization, you first have to transform your story.
Your goal is to think differently about the stories you tell about your company. A good story is authentic; it’s creative, intimate and emotional. It inspires action and takes the audience on a journey with the brand. Great stories affect the way we feel, the way we think and react and how we behave.
BENEFITS OF TELLING YOUR STORY AUTHENTICALLY:
- Connects with customers and prospects
- Deepens customer relationships
- Develops and personalize your brand voice
- Strengthens your elevator speech
- Stands out from the competition
“The best brands are built on great stories.” – Ian Rowden, Virgin Group