Are you still leaving money on the table?

Reason #1. Facebook Advertising is Highly Effective

According to an eMarketer study, 96% of social media marketers consider Facebook the most effective social media advertising platform.In the past years, social media advertising has grown into a highly popular marketing channel. That’s because it’s one of the most effective paid advertising channels, helping to get new leads and turn them into paying customers.

Facebook Ads work both for B2C and B2B companies, and there are so many success stories that show more than 5x increases in marketing results after advertising on Facebook.

If you think it’s too late to jump on the Facebook advertising wagon, don’t worry. There’s a continuous growth both in terms of new Facebook users and advertising opportunities.

Social media advertising budgets have doubled worldwide over the past 2 years—going from $16 billion U.S. in 2014 to $31 billion in 2016.

In 2017, analysts predicted a 26.3% global increase in spending for social media ads.

As reported by TechCrunch, Facebook’s daily active users’ number rose 18% to 1.23 billion people in 2016.

Reason #2. Simple Set-Up Process and Fast Results

You don’t need to be a Fortune500 company or acquire funding to advertise on Facebook. In fact, a couple hundred dollars can get you pretty far already.The best thing about Facebook ads is that you can get started without a large effort, and see the first results when spending as few as $10. In fact, you can even drive people to your landing page at the cost of $0.10 – $0.30 per click, depending on the ad placement.

Reason #3. You Can Reach Your Perfect Audience

As of January 2017, more than one billion people see an advert through the Audience Network every month.Add to the equation the people viewing their Facebook newsfeeds and Instagram accounts, and you’ll grasp the extent of target audiences available via Facebook advertising.

Out of Facebook’s 1.6 billion monthly users, the average person spends 50 minutes daily on Facebook, Instagram, and Messenger. That’s more than on any other social media network. With Facebook ads, you’ll have the opportunity to reach every single one of them.

Facebook target audiences are highly customizable, making it possible to target people based on their interest, demographics, location, actions on your website, engagement in your app, and much more.

This makes Facebook the best advertising network to create granular target audiences with a high ROI.

Reason # 4. Facebook Ad Campaigns Are Highly Customizables

With Facebook constantly adding new ad placements, including video ads and instant article ads, there are countless opportunities for creating good-looking ad formats.We’ll explore all Facebook’s ad types in future lessons.

Reason # 5. Facebook Is Adding New Features Every Month

In 2017 alone, Facebook has added so many new features it’s hard to keep the count: Messenger Day, Instagram Stories, Live Video updates, improved ad reporting…Along with all these Facebook updates, advertisers have an increasing number of tools and tactics to reach their target audience.

Who would have thought that video ads can be so easy to set up that anyone can do it?

This far, we’ve noticed Facebook making six monthly product updates on average, which means that there will be more than 70 new and improved features every year. No other advertising network can keep up with this!The faster you learn to advertise on Facebook, the sooner you’ll unlock the full potential of social media advertising.

The best way to start learning about Facebook ads as a beginner is to set up your Facebook Business Manager account and create your first ad campaign.