Are You Speaking Their Language? The Often Missed 'Secret' to Converting B2B Connections into Clients

Are You Speaking Their Language? The Often Missed 'Secret' to Converting B2B Connections into Clients

If you're in the B2B space, your content is NOT about you or your ideal client.

It's about THEIR ideal clients!

Why?

Because your clients' goal is to attract more ideal clients and get the conversation going with them so that they can?turn them into paying customers.?

And your job is to give your ideal client a solution that helps them do exactly that so that they become your

If you can't show them why your service is essential for this purpose - they won't buy. Even if they are engaging with your content, attending your events, and saying they are interested, they won't reach for the credit card.

The Power of Conversation

This is why I focus on helping professionals get and keep the conversation going with their ideal clients...

So that they create strong connections and conversations?with their ideal clients through various online channels, including:

  • DMs
  • Emails
  • Videos
  • Content
  • Sales calls
  • Zoom calls
  • Comments
  • Networking

And guide them so that they can talk about their offerings, without feeling pushy or salesy.?

Emojis: A Modern Communication Tool

One of the key ways to do that is by learning your client's language, which helps you position yourself as the expert they are seeking.?

For example, it can be something as simple as using an emoji (which happens to be a controversial topic on LinkedIn, as I found out in the poll I ran this week ).?

Someone commented,?'It says so much that sometimes we don’t have the right words to use.'

However, I disagree.

Emojis aren't a substitute for words; they're an integral part of modern language.

They allow us to:

  • Communicate faster
  • Reduce the risk of misinterpretation
  • Attract attention to key points

In an age of shorter attention spans and?content skimming, emojis can convey a point faster than a paragraph of text (people don't read text walls).

Plus, our brains process images before words, making?emojis particularly effective in:

??Highlighting important points

??Making content more digestible

??Ensuring your message is retained

And helping break up social media content which doesn't have formatting options outside of spacing (see the use of emojis for bullet points above).?

Btw, I do recommend keeping emoji use low simply for accessibility and that you don't want your content to look like the emoji store puked on it. AND of course, only use them if it fits your branding!

Adapting to Your Clients' Communication Styles

While you don't have to use emojis, they are an example of one of the multiple ways to communicate effectively in the online space. Learning to use these tools can make it easier to connect with your ideal clients.

Because IF your ideal client and their ideal client are using emojis, or text-speak, jargon, voice notes, or even something like UK English vs US English, you might be missing out on:

  • More effective communication
  • Opportunities to convey your point faster and more efficiently

Adapting to your clients' communication styles is crucial for service providers and coaches to stand out in the competitive online space.


The Impact of Effective Communication

Effective communication isn't just about what you say—it's about how you say it and how well it resonates with your audience...

Regardless of the medium.?

Are you tired of seeing potential clients slip away because your message isn't resonating??Frustrated by the lack of engagement on your content??

What if you converted just 10% more of your connections into clients? What would that mean for your business growth and financial freedom?

Transforming Your Connections into Clients

I can help with that. Just last week in The Collective we helped our members increase the engagement on their content by 25% to 800% in just 7 days by following our proven simple marketing strategy. And had wins like:

  • 90 signups to an event (individual record)
  • 1 client signed
  • 16 new leads
  • 1 sales call booked
  • 2 podcast invites

All within 7 days!!!

We'll be sharing more of this case study and results in our email next week .

Black Friday Special: Don't Wait,?Get Started Today

We're excited to offer our Black Friday special early. ??

Right now, you can get a 90-day membership starting January 1, with the rest of November and December as a free bonus.?

Start today and roll into 2025 strong, ahead of everyone who waited to start in January.

It's a 90-day offer with no recurring charges afterwards. You don't even have to cancel if you don't want more (although we're confident you will).


Join The Collective Today

If you're a service provider or coach looking to transform your approach and turn more connections into paying clients using conversation, then it's time to join The Collective.

The Collective isn't just another networking group - it's a transformative community where we're helping professionals like you:

?? Get seen and heard in a crowded market

?? Master the art of engaging conversations

?? Convert connections into clients—without pushy tactics

We focus on easy to implement, value-driven strategies that feel good and get results...

Like our member who got a referral last week that she turned into a paying client yesterday.

Grab our Black Friday special and join The Collective today and start turning conversations into conversions!

I'll see you on the inside,?

Heidi


Shiv Shenoy

Authority Branding for CXOs & Experts | LinkedIn Top Voice | Blending science & psychology I help experts become thought leaders by transforming their expertise into a Book, to attract growth.

1 周

Brilliant! If you can pull in their phrases about issues related to their ideal clients in your message, you'll get to enter into the conversation happening in their head, Heidi.

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Heidi Medina, does your content truly resonate with your ideal clients' audience?

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