Are you a Social Media Influencer?

What do you perceive when you hear the term Influencer Marketing? In recent times, it has caught everyone’s fancy. We cannot specifically say who were the first influencers but “Influencer Marketing” is definitely an age-old concept dating back to ancient times. It had been evolving since then and today it is a strategic combination of marketing tools from the past and modern times.

Today, ‘Influencer Marketing’ has become an important social media marketing tool, which targets and engages the audience via endorsements and product mentions by influencers. The influencer marketing agencies help the brands connect with the influencers. The influencers expose their audience to the brand’s messages regarding their products and services. A high level of trust is involved in the process.

There are six types of social media influencers – Elite (5 million+ followers), Mega (1 million+ follower), Macro (500K to 1 million followers), Micro (50K to 500K followers), Mid-tier (10K to 50K followers), Nano (1K to 10K followers). Most of the brands prefer Nano and Micro-influencers (external to an organization) because of the high level of engagement. ‘Employee advocacy’ through video and infographics is also an extremely cost-effective influencer marketing tool wherein the internal stakeholders (at all levels) can be considered as the “internal influencers” for any company.

Influencer Marketing will not only build awareness but will also increase sales. As per the research done by www.cyberclick.net, 75% of the brands will keep a part of their marketing budget for influencer marketing in the year 2021, which is forecasted to become a $13.8 million market. Over the last two years, 240+ influencer marketing agencies and platforms have emerged across the globe. So that is the power of influencer marketing!

Are you a social media influencer?