Are you single Channel Business?
Hi,
This week I want to remind you why you shouldn’t solely rely on single channels like Facebook,?a?helpful tool constantly overlooked. Let's dive in!
?Don’t Be?a?"One Channel" Agency
It was 11:53 pm and I was about to turn in for?the?night. Then, as I was about to put my phone into?sleep?mode, all of?the?Slack notifications started coming in.
I had to know what was going on and then saw it: Facebook had restricted our ability to run ads for InvisiblePPC.
I saw?the?team had it handled, so I put my phone down and went to sleep.
How could I sleep through such?a?disaster?
Well, at IPPC we’ve worked incredibly hard to diversify our acquisition channels…even when we’re seeing strong performance from?a?single channel.
In addition to Facebook, we’ve put effort into generating high-quality leads from Google Ads, SEO, referral opportunities, cold outreach sponsoring events, guest podcasting, and more…
…and you need to do this too!
It’s not?a?matter of?if?a?channel will see?the?reduced performance (or in our case NO performance), it’s?a?matter of?when.
领英推荐
You?must?diversify your acquisition channels to protect what you’ve built but?be strategic?about it.
Select an additional channel or two where your ideal clients spend their time and get to work.
?A?Google Tool You’re [Probably] Not Using!
While I was at?the?event, I showed Justin (President of InvisiblePPC)?a?document I had in Google Keep. I was?shocked?when he said that he had never seen this Google tool.
Well, if you’re anything like him, you also may have let this fly under your radar.
So what?the?heck is Google Keep?
It kind of looks like?a?Pinterest Style?board where you can keep all of your notes, diagrams, and screenshots. If you’re looking for?a?centralized place to build internal swipe files - you’ve got to give it?a?look. And you can share your notes as well.
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