Grow, Dominate and Become Omnipresent

If you want to shrink, submit, and disappear, follow the masses. Never underestimate how much activity it takes to be noticed and maintain attention in your space. Money and power follow attention. If you want to grow your business, dominate your market and become omnipresent, you need attention.

Here are two things you must do:

1. Get Noticed: I used to post twice a day on social media. I don’t know what I was thinking—it was a moment of “little think.” People think that they can post twice a day on Facebook or Twitter and that they are creating an effect. You don’t understand massive action if you think in twos and you definitely are underestimating the size of the Internet if you think a couple of posts are going to get you noticed.

Your biggest problem is obscurity. Other people don’t know you.

I also used to send out e-mail strategies once a month and found myself getting requests from people who wanted to be removed from my e-mail campaign. My colleagues suggested I back off. That is when I woke up and came to my senses. Instead of backing off, I made the order to increase the number of posts to 10 times what we had been doing. I then instructed my employees to start sending out electronic strategies twice a week instead of monthly (eight times) and began personally posting comments on Twitter 48 times a day (once every 30 minutes). Each of them was written by me, and they were set up to be dropped in at a certain time.

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Although you might assume that the complaints and “unsubscribe” requests would increase with this massive outflow campaign, they didn’t. Instead, we started receiving e-mails and posts of admiration for my activity level, and compliments for my willingness to provide people with free sales and motivational information.

2. Get Through the Noise: Keep showing up over and over and make it obvious that you are not going away. I am beating social media to death. I posted one day on Twitter, “I am going to make Twitter my little bitch.” You can’t dominate if you don’t penetrate, and you won’t penetrate by using reasonable levels of activity. Your biggest problem is obscurity—other people aren’t thinking about you.

To get people’s attention, you must get creative. A little imagination combined with massive action goes a long way. Don’t ever worry about making a mistake. The only mistake you can make is failing to make contact with people. Vary the types of communications you use and vary the messages—keep it fresh. Competing with others limits a person’s ability to think creatively because he or she is constantly watching what someone else is doing. Be different!

Be willing to spend every last bit of energy, effort, and creativity on distinguishing yourself from those around you.

I don’t care if your product cost nothing to make and it’s 100 times superior to its closest competitor; you will still have to apply 10 times more effort just to push through all the noise in order to get people to even know about it. The amount of noise in the marketplace in 2016 is unbelievable.

In 2015, YouTube had 400 hours of video content uploaded every single minute during the year—that's 210-billion HOURS of content in a year you're competing with. More than 30-billion pieces of content are shared on Facebook every month. Feel like a small fish in a big pond yet? New people rise up every day to take their piece of the success—it's not impossible, it just takes real commitment, dedication and hard work.

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Be thinking in terms of expansion. Without continued growth, any entity—be it a corporation, dream, or even an entire race—would cease to exist. History is full of examples that support the notion that disaster occurs when expansion doesn’t continue. We can include the Vikings, Ancient Rome and Greece, Communist Russia, and an endless list of companies and products.

To expand and have continued growth, get noticed and get through the noise! On Thursday, February 18th I'm giving a LIVE 3+ hour webcast on The Greatest Sales Secret of All Time. When you register you also receive the 10 Biggest Follow-Up Mistakes eBook, 100 Ways to Stay Motivated MP3 and 100 Ways to Stay Motivated Workbook for FREE. Sign up now, the entry price is going up tonight!

Your friend in sales and business,

Grant Cardone