Are You Showing Your People the Love?

Are You Showing Your People the Love?

Top sales managers don’t just lead their people.

They coach. They empower. They challenge.

They don’t just manage their salespeople. They build them.

Salespeople who feel supported, challenged and appreciated sell more. They stay longer. They become top performers.

Yet too many sales managers get caught up in the numbers.

Pipeline reviews. Forecast calls. Endless reporting.

They forget the most important part of their job—growing their people.

The Love Factor

Sales is tough. Rejection is constant. The pressure is relentless.

The best managers make their people feel like they matter.

They don’t just care about the number. They care about the person behind the number.

I’ve coached hundreds of sales managers, and leadership is always the difference between a struggling team and a winning one.

I’ve seen a VP turn a struggling team around—not by micromanaging, but by coaching. Helping reps refine their skills, believing in them when they didn’t believe in themselves.

The result? A team that went from middle-of-the-pack to #1 in the company.

Three Ways to Show Your Team the Love

  1. Coach, Don’t Just Critique Coaching isn’t about telling people what they did wrong. It’s about guiding them to improve. Role-play sales calls. Give actionable feedback. Show them how to win.
  2. Challenge Them to Be Better Great managers push people outside their comfort zone. Set the bar high. Expect more. Support them in getting there. The best reps thrive when challenged.
  3. Celebrate Wins—Big and Small Recognition fuels engagement. Publicly acknowledge when reps improve, not just when they close deals. A simple “I see the work you’re putting in” can change everything.

Engagement Drives Performance

When reps feel valued, they perform at a higher level.

When they feel like just another number, they check out.

If you’re not coaching, empowering, and challenging your team—someone else will. And they’ll take your top performers with them.

The best sales managers don’t just manage. They lead.

Are you showing your people the love?

?BE BOLD and Show Your People the Love!,

Steven


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