You Should...First, Let's Turn Impersonal Pitches into Personal Relationships

We've all been there: an email or a message pops up, and someone is telling you what you “should” do for your business. I get these daily how about you? They don’t know you, your unique needs, or your goals, but they’re ready to sell you on their latest service or product. It can feel frustrating and impersonal, often leaving a bad taste in your mouth. It also gives clues that they are not wanting to build relationships but to sell you.

What if you could turn these impersonal pitches into an opportunity for genuine connection? As frustrating as it may be, here are three ways to respond that not only shift the dynamic but also create a pathway for potential collaboration or learning.

1. Flip the Script: Ask About Their Journey

Instead of dismissing the person who’s reaching out, flip the script by asking about their story. A simple, “I’d love to know what inspired you to get into this line of work” can humanize the interaction and shift the focus from selling to sharing. By understanding their journey, you might find common ground or uncover insights that could benefit both parties. I often want to 'school or coach' them, however this is a kinder way to go about it.

Reverse Tip to Try (this one is GOOD): “Thanks for reaching out! I’m curious—what led you to start offering this service?”

2. Shift to Value: Ask for a Personalized Solution

If someone pitches you with a generic offer, challenge them to tailor their approach specifically to your needs. This not only shows them that cookie-cutter solutions don’t work for you but also tests their expertise and commitment to providing real value.

Reverse Tip to Try: “Thanks for your offer, but I’m looking for something more customized. Could you provide some examples of how you’d approach my specific situation?” Who knows you may learn something helpful that grows your business.

3. Turn it into a Networking Opportunity

Use the outreach as a chance to network. Respond with an invitation to connect more deeply, perhaps through a call or by meeting at an industry event. This changes the interaction from a transaction to a relationship-building opportunity.

Reverse Tip to Try: “I’m always open to networking with new people. Would you be interested in a quick call to see how we might help each other out?” This one can be difficult, especially if you feel they are going to sell you. Practice and be open to reversing the conversation.

Conclusion

It’s easy to get annoyed with unsolicited advice or sales pitches, turning these (spammy) interactions into opportunities for real conversation and connection can lead to unexpected benefits. By flipping the script, focusing on value, and leveraging networking opportunities, you transform a generic outreach into a potential partnership. So next time someone tells you what you “should” do, practice taking a moment to see if there’s an opportunity to build something meaningful instead.

Want to practice? Let's have a conversation - Book a Connect & Collaborate Call and let's see what opportunites await!