You should (probably) read this
Kate Markland
Unlocking Human Potential Through the Neuroscience of Therapeutic Storytelling | StoryQuest? Creator | Speaker & Author
Now, Listen...
I'm going to be honest with you in this article...
I'm going to tell you what others won't.?
Look,?you do a great job your patients get results, but you still can't differentiate yourself from other clinics and charge more!?
And ask yourself why it's that.?
Let me tell you something:
You are not differentiating yourself and you are competing at the bottom.?
That's frustrating, right? Because you know you are worth more, what you do is worth more.?
So how you can change that??
First of all, nobody cares about you, and that's the hard truth, your patients care about their problems, what does that mean for you??
That means, the better you communicate to your clients the problems you solve and how you solve them, the higher the chances for you to differentiate from other clinic owners.?
That's?how differentiated products and services charge more for the same thing because they understand their customers inside-out, study their problems and speak the same language.?
How you can differentiate yourself and your clinic as a specialist practitioner?
Get emotional - instead of just writing "back pain" as a service, you can elaborate it a little bit more, what are the problems that back pain causes in real life, what studies show for people with back pain
Example: Imagine yourself getting out of bed tomorrow and the back pain you have been struggling with is finally gone, meaning you finally get to play in the garden with your kids and enjoy the precious end of summer without?pain that causes you to stress, worry frustration and to be short-tempered.
So... if this resonates with you and you feel that you worth more and want your voice be heard but don't know how... or your patients don't appreciate you for what you do and therefore you can't charge more!
No worries I got you covered AND more?
On Monday 26 -Tuesday 27th June June 2022 9am until 5pm GMT at?Kimpton Clock Tower, Oxford Street, Manchester, M60 7HA, England I am running a?Live In-Person 2-Day Workshop on How To Recession Proof your Practice & Make More Impact With Your Specialised Clinical Practice.
Here's a sneak peak of the Venue. Isn't that fabulous??
This is your chance to learn everything I figured out while running 4 Clinics over the last 15 years, (if you are sharp you will have spotted that those dates mean I set up my first practice during the 2007/8 credit crunch).?I know what it takes to help make an impact as a clinic owner and thrive in economic uncertainty.?
JOIN HERE?and don't miss it out as the?spaces are going FAST.?
Hope to see you there
To your success,
Kate
CEO and Creative Director at CB Media - We empower your brand with engaging videos, online reputation management and social media marketing.
2 年Thanks for your advice, Kate. Worth reading!
Connecting CTO and Talent Pros with Elite devs in your same time zone - because nobody likes 3 AM conference calls
2 年Kate Markland, this hit home! Your post is food for thought. That's why this matter is indeed worth digging into as it can change everything. I am definitely interested in reading further into the article. Looking forward to this provoking article. Thank you for sharing your thoughts.
We Help YOU Retire with Confidence! | Executive Director, Branch Manager at Huffman Mayer Wealth Management Group of Wells Fargo Advisors
2 年Greqt point, differentiation is the key your businesses success. Kate Markland
If you have more ambition than cash then contact me
2 年"your patients care about their problems," - this is so true Kate Markland, and the same can be said for most clients. They want solutions to THEIR problems, and the in-depth you go with your solution, the happier they will be. Well said.
Co-founder of Culture Impact - a consultancy specialising in executive coaching, leadership development and culture consultancy.
2 年Honest advise, thanks for sharing