You Should Get Excited About Virtual Reality. Here’s Why.
Gary Vaynerchuk
VaynerMedia (范纳媒体) çš„ 執行長, Vayner/RSE范纳投资有é™å…¬å¸åˆä¼™äºº ,4次纽约时报畅销作者
Over the last ninety days, I’ve been digging deeper and deeper into a curiosity I’ve had for the last twelve months: virtual reality. I’ve been fascinated by the space in general and where the consumption of things like 360 video are going.
In those last ninety days, something has clicked, as everything I have been exploring has blown my mind.
This is the first time that technology has made me feel this excited since I was first introduced to the internet in 1994. The only other experience that even comes close was the day I got an iPhone. I knew that there was a monumental technology shift happening.
We are currently in the dawn of VR making that kind of impact on our society. And it has me very excited.
When I decided in my early twenties that I wanted to follow technology and be an entrepreneur in that space, I knew that there would be four to ten magical, important moments, big technological changes, that would occur throughout my career. I hoped that with my skills and intuition that I could ride those waves into success. VR is my current crush. VR is that play. VR is the closest thing that I have felt to the internet and mobile revolution, and I’ll be paying close attention to this space over the next half decade.
The latest news of the NYTimes launching a VR platform has pushed this excitement even further. This Sunday, an enormous amount of people who have never experienced VR will potentially do so for the very first time. People feeling these things that I have been encountering will undoubtedly start a conversation, provoke a higher curiosity, and prompt a more important usage of this transformative technology.
The past eight years has seen some amazing things. Uber. Airbnb. But these have incremental shifts on top of the internet itself. VR is so much bigger than that. It’s a completely new game. VR is an incredible opportunity for all of us, a new frontier that many of us could have never imagined, even in our wildest dreams.
Founder of Lunaria | Advocate for Sustainable Shopping | Ethical Business Enthusiast
8 å¹´Radio, TV, Internet and now VR. Its the biggest potential platform that may pass the toothbrush test! Thanks Gary.
Executive Assistant - Helping leadership teams "Make it Happen"
8 å¹´Ever imagine VR opening doors in the design industry? https://www.fastcodesign.com/3059341/this-architecture-firm-is-turning-vr-into-the-next-great-productivity-tool
Chief Executive Officer/Founder at Avaneesh Minerals and Energy
9 å¹´Good one Gary ???.........VR is much more bigger and has many more biggest opportunity......take the opportunity and strive for it....good article Gary ?? ....
Global Leadership | Innovation | Strategy | Entrepreneurship | Operations | Business Development | Mentor | DEI & ESG Advocate
9 å¹´This time around, VR is MUCH MORE ACCESSIBLE. We are seeing smartphones"swiftly" transformed into the powerhouse behind simple, but very effective headsets (e.g. Google Cardboard and the Samsung Gear VR - both of which use the users smartphone). This is of course in addition to all of the great standalone headsets out there. Additionally, the technology to produce VR content with the ever increasing amount of 360 cameras has really pushed this technology to the forefront of transforming the way our society engages and "romances" with media. A physical space or object can deliver omnimedia content to the end user, and is super effective because the user has CHOSEN to be a part of this experience and content Augmented Reality (AR) is really shaping up as a very practical way to bridge a user into the VR experience, and back into the real world; which I realize is a large issue of contention. Augmented Reality is a great "portal" to share your unique content and engage the end user. A final thought: Instead of reading a large text book on Climate Change or the atrocities of the Syria Conflict, what if I could scan the front cover and be presented with a short video from some of the refugees a link to pledge aid, and/or learn more of your cause an article about the conflict with infographic stats I could share on Social Media, and even better, actually experience select 360 experiences of perhaps the aftermath of seiges and strikes? You just forged an even stronger emotional bond with your user, and gave them the tools at their fingertips to get involved.