A you serious?
This was a Wimbledon tennis match cry a long time ago!
Today I find myself saying it in my head when I come across people in business and charities - which are businesses by the way. They have no plan, no risk assessment, no income strategy, no PR plan and most of all no impact assessment. None of the above results in possible short term success but longevity, definitely not.
Understanding the impact of what you do and demonstrating it only results in strengthening your business and building success. Everyone likes to connect and be associated with a brand that is successful. Why? Because in doing so you build your own brand awareness and credibility.
Evaluate your business today, make sure you're on the path to continued success and longevity.