Are You Sending Too Many Emails? Probably
Christopher Tompkins
CEO of The Go! Agency (Digital Marketing), Author, Forbes Council Thought Leader, Entrepreneur Magazine Contributor, Biz Journals Leadership Trust, Fast Company Board Member, Podcast Host, National Business Mentor
With all of the conveniences brought to us by our favorite email marketing platforms, it’s unfortunately really easy to send a truly spammy amount of emails to our customers.
But it’s also easy to send too few.
What exactly is the right amount? As usual, it’s a simple question with a complicated answer. Here’s how you can do some digging and find out how often your brand should be hitting send.
Every business you take on as a client is unique, which means their customers are unique too. It’s a nice idea to try and make a catch-all rule for email marketing frequency that works for every business—but that attempt will fall apart sooner than you think.
Keep reading >>> bit.ly/3JgGif9