If You Send The Right Message, The Right People Will Receive It
Keep in mind that when you’re creating content, that the people you are intending to reach are the ones you care about. That’s it.
Which is to say that if you’re sending the right message, it will get to the right people.
And if it doesn’t? So what?
Let me explain:
For the last month I’ve been experimenting with TikTok. I’ve put up a bunch of stuff.
I’ve had 3-4 videos go “viral” which is to say they’ve gotten 100K views or more.
On each of those videos I’ve gotten a ton of comments, MANY of them not particularly nice.
Here are some gems that I am particularly fond of:
- “You’re 42? You like like you’re 60.”
- “Dude, you look like Ted Cruz.”
- “That’s not impressive at all, who cares?”
- “This is the male version of a Karen.”
- “You’re a cocky piece of shit.”
Believe me, the list goes on and on and on.
Do these comments sting? Absolutely. I’d be lying if I said they didn’t. But it’s not like they sting badly. Here’s how I look at it.
The folks who are trying to rip me apart are doing two things:
- Telling me exactly who I don’t ever want to reach or work with
- Giving me attention on the platform with all their comments thereby upping the algorithm and my reach getting me that much closer to my intended audience
Just because the wrong people are giving you their attention doesn’t mean you need to give them yours.
Remember that the next time you create a popular piece of content that draws unsavory comments.
Those are never the people you want to reach in the first place. So technically it’s their problem, not yours.
Just keep putting out the right messages and they’ll reach the right people.
Don't forget to join my daily newsletter!
Do Not Give Up Too Soon, Surely Victory Is Waiting
3 年I love this, I learned early on in business that the naysayers were my best advertising tool. They surely knew my name, my business name, what I did, and how I did it. That's all they talked about. And all it did, even though it was negative, was make the people who they were talking to remember my name as well. I had people ALL the time, come to my business, and when I would ask how they heard of us they would say something Iike, " Oh so and so mentioned you, so I remembered that when I drove by and thought I'd stop and see the place." I knew that they must not have remembered what they were told, because they wouldn't be there. So it didn't matter and I hoped those haters would hate HARDER. So that I could continue to get more business. Keep doing what your doing, I think Winston Churchill said " If you haven't made any enemies, you haven't been working hard enough " or something to thay effect.
--
3 年Victoria griggs native American Cherokee Indian that's beautiful will always will Like kids by you an i a m always asking can I come over I have a private address an private number you can call me at 502 690-8699 no guys allowed I already know you are going to say no girls because I am to beautiful can I leave with you this Michael Lee beason senior?my name very smart intelligent you can get a whole lot smart things out my name like millions billions ham bacon lemon lime beans mansions cars comb coins Lincoln name son an you can make a letter out my name an it's all real if you can send me a letter with you name an address an side the letter so nobody know it's you just my name on the envelope put address Michael Lee beason senior 1235 south 3rd Street Apt 1007 Louisville KY 40203 put police Miami Beach swat owner on it too I will always love you and want to be with you for the rest of my life?
CEO @ Ignite Visibility - On a mission to help others through digital marketing and use profits to reinvest in client success, employee success and the community.
3 年Yep!