Are You Seeing What I’m Seeing?
Solomon McCluster
Auntmaggie.com, Direct Selling Software Strategist & Consultant, Founder/Director Cul de Sac Capital Fund Partnership
In 2019, I started to see a shift in the direct selling space, away from complex compensation plans to plans which didn’t require a Math Degree to understand how commissions are earned.?Fewer and fewer of my new clients had traditional compensations plans.?
2020 was a crazy year, but in 2021 we started to see a light at the end of the tunnel.??The pandemic forced people who would have never considered a direct selling opportunity to reconsider this industry as a real option.?The difference is, these people were attracted to Affiliate and Referral Marketing, not traditional Network Marketing.?
Social-Media has made it easier than ever to reach potential customers and followers, recommend a product and direct them to a replicated website.?People were naturally drawn to Affiliate and Referral Marketing because they understood it, were already doing it, but in most cases not getting paid for it. Influencers discovered the power of Replicating Websites and their ability to create real residual income, when they introduced a product to their followers who made initial & repeat purchases from their personal replicating website. ?
?Shopify, arguably the World’s top Ecommerce Platform has made it easy and affordable to open a real store online with all the Bells & Whistles.?Trinity Software’s Shopify Integration Option has married the advance direct selling functionality needed by Direct Selling Companies looking to take advantage of the Industry Shift to Shopify.
With Trinity Software’s subscription pricing, the days of paying $25K to $50K for a Direct Selling Software Package to get started are gone.?This along with the NO Per- Member, Per- Customer or Per-transaction Fees makes if affordable for companies to get started!
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Trinity’s Shopify Integration: https://trinitysoft.net/shopify-trinity-software/
So far in 2021, I have seen an acceleration in the direction of simplicity.?That being said, with the FTC giving more attention to the Direct Selling Industry I think this trend will continue!
Solomon McCluster
817.394.5401