Are you Schrodinger's copywriter?

Ever feel like Schrodinger's copywriter? In a quantum flux between 'next big thing' and 'epic fail', all because you haven't opened the box of taking action.

In that moment your dreams are safe and sound, cocooned in the comfort of inaction. No risk, no loss, right?

But also, no gain.??

I've been in that stasis about my YouTube-channel-plan. I had a lot (and I mean a lot) of good intentions about creating new views and yet...?? I couldn’t hit record.

Why? Because (if I'm honest) I was afraid of sucking.

Not just a little but like, full cringe (as my kids say, often).

My ego kept me stuck.

And it was all the more bemusing and confusing because I record video content all the time.

Cue self-loathing. Ug.

I wonder what you’re avoiding right now?

• Showing up to network (that might lead to a new client)?
• Emailing a follow-up (that could lead to a new project)?
• Publishing your first blog post (that sets your content marketing off)?
• Sending the podcast pitch (that might boost your visibility)?

But we can't exist in the paralysis of potential.

At some point, we must decide to take action. We must decide the result is worth the discomfort. And that we’ll live through the experience.

So, how do we move from inaction to action? I have to:

• Set my intention: I am going to bloody to do this because I want [outcome].
• Identify the first small step: I will focus on this small step.
• Work through the discomfort: I will breathe and keep working until the timer rings.

I chose a video topic. Then I scheduled some time to suck at it. After four hours I had a two-minute video.

No one will see that video because it was awful BUT all the things I learned meant my second video was much better (and faster to make). Today I’m editing my third video.

We can get stuck in the paralysis of potential for all kinds of reasons.

But the moment of taking action is what separates you from the copywriters staying stuck.

So get cracking.

Here's to making things happen,

Belinda

P.S. Yes, this was absolutely a pep-talk for me. But I'd love to hear what small step you're committing to take. Drop a comment and let's cheer each other on.

And remember, every big journey starts with a single, slightly awkward step forward.