Are You Running Your Ads The Right Way?

It’s Monday Again!

One mistake that is common to people who run Ads on social media platform is the fact that most of these people run Ads that are optimized for interactions, Ads that focus on being shown to people who are likely to react, share or comment on the material instead of running ads that are optimized for conversion.

When you boost a post or promote posts both on Facebook or Instagram what you get most of the time is Brand awareness, Reach, or Engagement, which are okay but not the best way to spend your hard-earned money.

One of the reasons most people do not opt for Conversion objectives when running Ads is because they need to have a working sales page, either an eCommerce page or a landing page where prospective customers will be able to get more details about the product or service you are trying to sell and make their sales decision.

There are several things you can measure when running a Conversion focused Ad, you can measure the number of people who visit your site, Specific page views, Add To Carts, Add Payment Details, Initiate checkouts, Purchases, Form Submission, Leads, Ads to Wishlist, etc.

This Ad objective will help you to measure the cost per acquisition easily and it will help you to know how much you are making per dollar spent on Ads.

Please note that you can only set this up when you are running your Ads from Facebook Ads Manager on a computer, it is not possible to run directly from your Facebook page or Facebook Ads App on your mobile devices.

Running conversion-focused Ads also helps you to use Facebook pixels to measure, retarget, and also create a custom or lookalike audience that can make your marketing easier.

There is a lot on my mind to talk about this morning but I need to run now. We will continue this conversation some other time.

Succeed!

Jide Bamidele

Certified e-Campaign and Digital Marketing/Social Media Expert

WhatsApp: +234-806-657-7293

www.sparkconect.com

Twitter: @jidespark | Instagram: @jidespark