You running sales in the dark?

Focusing on tactics without thinking is like sprinting in the dark...

you might hit your objective, but you also might get yourself in trouble

• wasting energy (time, money, attention)
• wasting other people's time (your team, your unqualified prospect...)

Reminder ? your sales enablement strategy focuses on engaging with three key groups:

1. net new people
2. existing contacts
3. connections your network knows, who don't know you (yet)

These individuals will then turn into these types of relationships :

? prospect/new client

? referral partner

? Co-marketing partner

The superpower you are using to reach them is:

your personality and insight.

Packaged into

• human centered outreach (to prospects and potential partners)
• warm outreach to people who entered your sphere of the internet

With this (simple) framework, you can run your tactics without running in the dark.

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Designed with care from San Diego, handcrafted at the same location, and sent out unfiltered. There is zero review process, no approval committee, and certainly no over contemplation. I write, get my points across, and hit send. Therefore, there will be grammatical issues and/or typos (yes, even with AI assistants).