Are You Running Out Of “Warm” Opportunities?

As a business owner, this year will either be the “best of times” or the “worst of times”, as Charles Dickens once wrote.

Here’s what I mean by that… ?

By the “best of times”, I mean by now your business has more inbound opportunities that you can handle, your cup has runneth over.

Your biggest challenge in the new year is expanding your business to handle all the new client growth you’re bringing in.

And the source of all these new opportunities are from your “warm” market, your client base, referrals from other professionals, etc…they just keep coming in, more than you ever expected.

On the flip side, if you’re running out of “warm” market (you can’t keep shaking the same trees hoping more apples will fall from them), then this year could be the “worst of times”.?

Why??

Because most business owners have only one way to engage new opportunities, by building relationships through networking (“warm” market) and then working on expanding those relationships until an opportunity presents itself (that process creates a very long sales cycle with diminishing and unpredictable returns).?

Or they keep going back to their current book of clients asking for referrals, at some point, that becomes ineffective.?

Many business owners have a tendency to do a lot of free consulting upfront, dispensing a lot of their expertise “pre-sale”, in the hope the potential client will recognise their value and start onboarding the right way.?

Bottom line, it’s time to end being in “response mode”, waiting to get inbound opportunities, rather than systematically and proactively putting in place a system to target specific ideal clients (i.e. higher net worth) that you want to engage. ?

As an ambitious business owner, you have a choice to make right now: ?

1. Do more of what you’ve been doing, hoping that will bring you enough work in the new year…or ?

2. Become a Trusted Authority, create inbound consistent demand from your market, and raise your fees to the levels that match your ideal client profile.?

When you become a Trusted Authority, you don’t need to wait for a “middle man” to send you a referral occasionally. You get full control to create inbound demand at will.?

A Trusted Authority is what you need to become before the sale, a Trusted Professional is what you become after the sale.?

Unlock The Game?, a new sales mindset that overturns the notion of selling as we know it today. His personal insights on how to build trust between buyers and sellers continue to break new ground. Thousands of Business Owners worldwide have been transformed by his trust-based sales approach. Get access to the Free Masterclass at www.UnlockTheGame.com/Video and subscribe to this podcast or be a guest on the show,?visit www.UnlockTheGame.com/Podcast ?