Are you Running Out of Content?
Mayank Batra
International Digital Marketing Trainer & Consultant, Mentored 90k+; On a Mission to Empower Millions.
In the last few days, I have received several messages from Digital Marketers asking me the same kind of problem.
In this digital-era, Billions of pieces of content are flourishing on Social Media. So, to compete with the top creators in the market, you need to produce a hell lot of content.
But the problem is “HOW”?
Look! The answer is engaging users in the process.
You need to let them make content for you. Yes, It’s time to shift gear towards User Generated Content.
Yes, You heard it right. Your User will consistently produce content for you.
GaryVee is the best example of user-based content.
Comments, DMs, Wishing messages, Critics, video, discussions, digital images, forms of media that were created by consumers or end-users come in UGC.
The best thing about the UGC is that you will get enormous engagement because the user becomes the brand ambassador of your brand.
Recently, Lays used this strategy in their marketing campaign by engaging the user to post a photo with the smile already in Lays packet.
So, are you ready to engage users in making your content?
I would love to see your first UGC, do tag me there!