Are YOU Running into the "Idiot Factor"???

In sales the "Idiot Factor" happens when we speak with prospects about the problem they have and how we can help solve it with our product, and they just do not care. It start with our logical approach and we explain it clearly and yet we gets us no where... We feel that we are using both a empathetic and logical approach but we continue to get nothing. How do we solve this?

This is the topic we cover on today's Brutal Truth about Sales and Selling podcast and here what you will learn:

• Why empathy is not enough.
• How to avoid the idiot factor.
• What the best salespeople do differently.
• How to understand why the client is not responding.
• How to get out of your own head and into the clients.
• What clients need from a salesperson to change how they do things.
• Why so few salespeople understand how to prospect.
• Why logic is not working.

You can listen to the full interview on iTunes and Spotify or watch it on YouTube.

Check out our other shows The Sales Leadership Show / PodCast revenue management collective and Sales Questions Brutally Honest Answers -

Check out how AI has solved the Sales Practice problem: https://www.brevitypitch.com

Follow for more ideas on how to make more money in B2B sales Brian G. Burns