If You are Running an Ecommerce Store You Need to See This...

If you go to any E-commerce Conference you can hear people talking about the law of 69.99%

This is the average cart abandonment rate of an E-commerce store and if you can somehow bring it down, your store can turn profitable.

But if you look at the analytics of any E-commerce store, you will realize that in reality cart abandonment rates are often higher than 69.99%.

This means, all the paid ads being run on search engines and social media are bringing in a good amount of traffic and if you can use Geospatial Intelligence to your advantage, your conversions would be much higher.

Here are five ways geospatial intelligence (GEOINT) can be very useful for e-commerce businesses.

1. Location-based marketing: GEOINT can be used to target marketing campaigns to specific geographic locations, based on factors such as demographics, economic conditions, and customer behavior. For example, a business could use GEOINT to target an advertising campaign to customers in a specific city or region, based on data about their purchasing habits and preferences.
2. Logistics and delivery: GEOINT can be used to optimize logistics and delivery for ecommerce businesses. For example, businesses can use GEOINT to identify the most efficient routes for delivery drivers, or to identify areas where resources are being underutilized.
3. Site selection: GEOINT can be used to help ecommerce businesses identify the best locations for new warehouses or fulfillment centers, based on factors such as population density, economic conditions, and transportation infrastructure.
4. Customer analysis: GEOINT can be used to analyze customer data, such as purchase history and online behavior, in order to gain insights into customer preferences and buying patterns. This can help ecommerce businesses better understand their customers, target their marketing efforts and improve their product offerings.
5. Inventory Management: GEOINT can also help ecommerce businesses by identifying where their products are selling the most and where they need to stock more. It can also be used to predict trends and forecast sales.

Overall, GEOINT can help ecommerce businesses improve their operations and better understand their customers, which can lead to increased efficiency and revenue growth.

To know more about the possibilities of Geospatial Intelligence and how it can help your business, reach out to Bayanat today.