Are you a retailer? Here are 4 tips to compete against Amazon.

Everybody keeps talking about how E-commerce is killing traditional Brick And Mortar stores. But the truth is that some retailers still sell about 85% of their sales in person. The answer is CUSTOMER EXPERIENCE.

Here is a great article published on M.I.T Sloan about how Dick's (Sporting goods) is facing the BIG elephant in the #ecommerce room: AMAZON

In a world of online shopping and same-day shipping, Dick’s Sporting Goods’ retail stores are thriving. In fact, about 85% of the company’s sales take place in person, according to Dick’s executives who spoke at the recent MIT Sloan Retail Conference.

Here’s how the retail giant is transforming its physical spaces in response to digital trends:

• Shifting the role of stores to meet customer needs. In the digital era, customers visit stores to fill immediate needs, talk with an expert, or have a tangible experience — trying out baseball bats or golf clubs before buying.
• Adopting the right in-store technology — for example, an app that allows customers to scan shoes and see all the sizes in stock.
• Creating experiences that blend physical and digital strategies. One example: an outdoor fashion show, shared on YouTube, that included former baseball player Alex Rodriguez and women’s soccer star Carli Lloyd.
• Managing brand relationships. Dick’s aims to reach $2 billion in private label sales in the next couple years through brands like CALIA, a high-quality athleisure brand developed with Carrie Underwood, and DSG, a new line of quality basics and staples.

Click here to read the full article: https://mitsloan.mit.edu/ideas-made-to-matter/how-dicks-sporting-goods-stores-are-thriving-a-digital-world