Are You A Recognised Expert ?

A synonym for personal brand is reputation. Your activity online and offline puts your reputation at stake at all times. The image you project to the world is absolutely crucial. it’s a real metric of your personal brand. Your personal brand is not about you, but your audience. It’s about how you can deliver value to your audience through your values, passion, story, learning and motivation.

How can you be different in a competitive world. Are you engaged in the same activity over and over again or are you thinking to do it differently ? This is the question you need to ask yourself. The personal branding cycle is a journey of growth and impact; you grow your personal brand and at the same time you add value to your audience and make an impact. The initial stage of building your personal brand is about discovering what you want to pursue taking into consideration your passion and skills. Then, you move into a stage where you focus on becoming a specialist in few domains and now going forward you are required to narrow down your specialisation to identify one area of specialisation where you become the best in the world in that domain.

The most tricky part in personal branding is that you may find individuals possessing the same skillset as yours. How are you planning to differentiate from them is the challenge. This is about competing with yourself, not with others. What type of skills are trending and how you can you upskill to get those skills under your belt ?

The Future of Work requires you to become an expert. An expert has a broad, deep understanding and competence in terms of knowledge, skill and experience through practice and learning. When you become an expert in a particular field of study, through continuous learning you are able to keep your head above the water. We live in a world of plenty of noise. Many distractions create the tendency to deviate our focus. However, razor focus is essential to succeed.

Who is a recognised expert ?

If other people don’t understand the contribution you have to make and if they don’t understand the knowledge you have to share where other people can benefit, that’s where a recognised expert comes into play. A recognised expert embarks on a journey of knowledge

How can one become a recognised expert ?

1. Content creation: Content creation is a main part of the game of becoming a recognised expert. Articles you have authored as an expert, books you have written as an expert and speeches you have delivered have to be the content strategy. Sharing insights from the writtena nd verbal material would add plenty of value to the audience and make you a recognised expert.
2. Networking: As an expert, your network is of a certain caliber. The topics you discuss would focus on problem solving in the form of collaboration and at the same time taking action through collaborative moves to solve the pressing issues in the world.
3. Social proof: This is the juncture where an expert transforms into a recognised expert. Social proof is about the proof that showcases your credibility. How can we make sure that you are easy to recognize amidst the many distractions we are facing on a daily basis. What magazines or newspapers have featured your articles, awards you have clinched and other significant accomplishments would establish you as a recognised expert. A recognised expert is someone who is focused on continuous growth. They focus on improving by 1% everyday. Therefore, asking for feedback is recommended at all times. What did others experience when consuming your content, speaking to you or dealing with a problem and how you collectively contribute in solving the problem with the use of the feedback. These elements are crucial for you to become a recognised expert. Have you taken the first step to become a recognised expert ?Wish You Success !Sasanka Dias