Are You Ready To Stop Customer Churn...?
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Are You Ready To Stop Customer Churn...?

When it comes to securing a new customer, every marketer and business owner knows that it costs five times as much to secure a new client as it does to retain an old one. What blows our mind is that 44% of companies are focused on acquiring new customers and only 18% focus on retention. A mere 5% increase in retention can lead to a 25% to 95% increase in income for business; so why do we continue to focus so heavily on generating new clients?

From email, websites, social media, and direct marketing, to billboards, SEO, and banner ads, marketers are exhausting every avenue they can to drive the new leads and the costs are astronomical.

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What is even more astonishing is that the percentage of new customers who buy is between 5% and 20%; whereas existing customers buy at a rate of 60% to 70%. WAKE UP! Did you see that stat? You have a 40% to 50% increase in your likelihood of a sale by focusing on your existing client base.

The problem is that most companies are so focused on the front end of the sale, that they are losing customers on the back-end (churning) at a rate of 15% per year. Can you imagine losing 15% of your customers every year because of poor customer service and an inadequate follow-up campaign?

Here's the other shocker, around 90% of customers say they would give a referral, but only 11% of salespeople follow up. Why? 

Because salespeople are busy and adding one more complicated step to their process may cause them to resist change. Additionally, many salespeople believe it is the company's responsibility to follow up. Therefore, to eliminate resistance to change, you need a program that is:

  • Easy: Let's face it, any system that requires more than a couple of steps will be too complicated for the salesperson and he or she will likely give up on it. P8's proprietary system gives each salesperson a unique landing page where they enter a name and an email address and the system does the rest.
  • Generates Reviews: By using P8's Client Keeper formula we generated hundreds of positive reviews online taking our dealerships to the most positively reviewed dealers in our category year after year. Customers want social proof and since 87% of buyers start their search online, you better have a way to capture reviews while the customer is still excited.
  •  Generates Referrals: By having a follow-up system that keeps in touch with customers long after the purchase, you demonstrate that they matter, and when people feel that you care, they care enough to refer their friends. P8's Client Keeper makes each customer feel unique and special and this not only creates repeat business but has them refer their friends. People are four times more likely to buy when they are referred by a friend. 84% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products – making these recommendations the information source ranked highest for trustworthiness. 

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Now, you can go about doing it like every other business out there and eke out a living at a 5% close rate on brand new customers, or you can wake up and start nurturing relationships with your existing client base, and P*'s Client Keeper will make that easy.

Learn From The Best, and You Will Achieve the Best!

We have a proven model that works. Not only will it generate repeat and referral business, but it will give you the social proof you need to also drive new business. But, the choice is yours. If you do what you've always done you will get what you've always gotten! Are you ready to make more money?

  •  Unlimited follow-up emails that build a real relationship with your existing client base.
  •  A system that is so easy to use, any salesperson can follow it
  •  Unlimited tech support, ongoing training, daily sales tips, a 198-page sales eBook based on current research...and so much more

Thanks

Nick Smith, Ryan Morris, and Austin Wright

GRAB P8's CLIENT KEEPER NOW!

Dan Rawls

Master Connector?? Empty Nester ???????? Celebrating 35 Years of making Great Relationships?? Ski Enthusiast

5 年

Phenomenal post

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