Are you ready for spring? ??
SB Telecom Europe Ltd.
Providing businesses online marketing support for the Japanese market and powerful solutions for digital transformation.
Get your campaigns spring-ready ??
With spring just around the corner, it is time to have a look at your marketing calendar. In Japan, April, May, and June are filled with unique local holidays and events.
Optimise your digital marketing campaigns to take full advantage of one of the busiest periods of the year.
Don’t know where to start?
Here is our break down of most important dates and events every brand must know about!
But before we begin…
Japan is the 3rd largest gaming market in the world, and mobile games are gaining popularity every year.
We conducted in-depth research into the game apps in Japan, covering most popular genres and user gaming habits.
Download it now and use those insights to create a marketing strategy for your digital products.
April ??
◆ April marks the beginning of new fiscal year, and many companies launch new products and services around this time.
◆ Many people move around the country to start a new job or university - home moving services, furniture, and home decor are on the rise.
◆ Sakura cherry trees start to blossom, and country gets covered in beautiful pink flowers. Sakura-themed collections, cherry blossom viewing events, limited-edition menu items - everyone wants to be a part of the sakura craze!
?? Our tip: engage with customers and raise your brand awareness by running a viral sakura-themed challenge on LINE.
LINE is Japan's favourite social media platform
Learn how to reach LINE’s 94+ million users, boost sales, and create a loyal fanbase.
May ??
◆ May is a month of celebrations in Japan. Golden Week at the beginning of month is a collection of 4 major national holidays in a row.
◆ It is the busies travel season in Japan, as many people take advantage of time off work, and enjoy both domestic and international journeys.
◆ It is a perfect time to promote products and services well suited to leisure activities.
领英推荐
?? Our tip: run a time-limited Golden Week sale to attract users looking to treat themselves during the festive period.
Yahoo! JAPAN is the country’s largest online platform
With over 100 integrated services, you should not ignore it. If you already run paid ads on Google, starting Yahoo! JAPAN ads is very easy, and will allow you to cover over 98% of the search engine market share.
June ??
◆ June is when the rainy season starts in Japan.
◆ As it’s extremely hot and humid, people tend to avoid travel and stay indoors. Activities and products like games, workout equipment, and streaming services are on the rise.
◆ June is also a very popular wedding season, with many companies offering special offers catered towards the newly-weds.
?? Our tip: stay connected with your customers via your brand's LINE Official Account. Incentivise users to become your LINE Friends by offering a special coupon or a custom set of LINE stickers.
Opened a LINE Official Account but don’t know what to do next?
Here are our tips on how to increase the number of LINE Friends, and how it benefits your business.
ICYMI ??
Each year, Nikkei Marketing Journal releases a list of Top Selling Products & Services.
In our video we:
?? have a look at the last year’s winners;
?? discuss current trends in Japanese consumer behaviour;
?? share predictions for the future!
P.S. Don’t forget to subscribe to our DMFA channel - we post new videos every Monday!
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