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It's November, which means whether we like it or not, the holiday shopping season has commenced. Here's this week's roundup of the latest marketing news and insights to inspire you and get you in the festive mood.
While a new survey from YouGov has revealed that four in five (79%) Brits do intend to do holiday shopping this year, two-thirds (66%) say inflation will have a major (34%) or moderate (32%) impact on their shopping. It looks like Christmas shopping might look a little different this year.+
As inflation threatens holiday shopping, the challenge for Marketers is creating engaging, creative, and highly relevant ads that cut through the noise of the festive season rush. Here are some tips...
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Through the course of our lives, we’re labelled and categorised according to all sorts of criteria. Labels which not only restrict the unique expression of identities, but also limit brands’ abilities to offer the increasingly personalised experiences needed to impress customers in 2022.
Adobe’s recent ‘Make It Personal‘ research explored this in detail by asking 2,000 customers in the UK about their opinions of themselves as individuals and, most importantly, how regularly and consistently brands are showing they understand who they truly are, right now.
The findings show that people don't want to be pigeonholed by age or any other broad category – they want to be recognised and treated as the unique individuals they are. Learn more about it here...
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The festive season is upon us as brands release their Christmas ads earlier than ever.?Amid global economic uncertainties, however, the usual celebrations will look starkly different for many people this year.
According to industry experts that The Drum spoke to back in September, brand campaigns must mirror the upcoming frugal festive period if they don’t want to seem grossly out-of-touch.
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Here are all the best spots so far from major brands...
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Mastercard has launched a new multi-channel campaign that celebrates Black women small business owners.
The themed campaign includes a 30-second spot featuring Egypt Otis, an owner of a small business specializing in Black and Brown literature, art, and music and depicts the store owner as a real-life superhero and role model for a young shopper.
They're also launching a small business marketplace on Instagram to highlight Black women-owned businesses and products, will create a content series across various platforms, and more. Check it out!
Until next time, stay remarkable!?
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